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In The Beginning March 24, 2006

Posted by David Gillespie in music, technology.
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This is the second attempt to blog – the first didn’t go so well. It got written, in theory it got saved, and now it sits on a server somewhere out on the double-you double-you double-you, lost to me for all time. Which is fine, ironic even given that the topic was all about getting to grips with the web as it exists today, documenting my struggles with even the most basic elements of web 2.0 and culminating in Flock deciding to send the post off in to the ether. I’ve just been hired by Tribal DDB in Melbourne, and while I know technology to a certain extent, I don’t know in any definite terms what the web is starting to be capable of.

Tribal’s business is all about what the web is capable of.

I left my last job making video games because I needed a change. The change I had been counting on was a 3 album record deal…not yet Sonny Jim. For those interested in that side of things you can check out here.

The MySpace site is almost solely focussed on music, whereas this is more of a general blog. In addition to the basics of every day life though, I’m going to be documenting my descent into the nitty gritty of web 2.0. With a background in interactive entertainment I’m all about engaging user experiences – which might strike most people as a tad ambitious, but to loosely quote one of my favourite pieces of writing, we should always jump for the sun; we may not reach it, but at least our feet will get off the ground.

I think it’s important to be in the business of getting people’s feet off the ground, encouraging them to jump but also pulling them up with you. Some people will never be willign to take that sort of step, but that’s fine; if everybody jumped, then we’d all be in the same place at the same time, and nobody every did anything interesting being the same as the next guy.

My research started off this morning having a completely mistaken impression of what rss feeds are. The more technical among us will be shaking their heads in disbelief, but stopping in at Wikipedia and a bit of good old click-it-and-see-what-happens has taught me quite a bit. The fact that web 2.0 is having sucha massive mainstream appeal means that nothing leading the charge can be all that difficult to get to grips with. The experience must be immediate, the results laid out infront of us. Which is quite a bit like game design really, except we called it feed back loops; Newton called it The Theory of Relativity.

Whatever tag (no, not del.icio.us) you want to put on it, the end result is the same; technology is facilitating a new kind of user experience in and out of the browser, it’s pretty exciting to be part of the ride.
Now get out of here and go check out the MySpace site. I can’t type my own blogs forever…

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