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Call it unreasonable, call it progress March 18, 2008

Posted by David Gillespie in industry news, work/life.
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Someone once told me I’d never had an opinion I wasn’t inclined to share, and I can’t say I argued much with them at the time. Given to spouting off at the drop of a hat, it’s only made possible by the fact I’m quite happy to be proven wrong. One of the more famous quotes from George Bernard Shaw is the following: “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” It’s one I quite enjoy, and while I can’t say I strive to emulate it, it seems to pop up more often than not.

Something has to be said for it though, as I’m lucky enough to have been invited by Marketing Magazine to contribute a regular blog to their site and a column in each digital issue they publish (that comes out quarterly). Having just submitted my first column, I was surprised how nervous I was sending it off, knowing it would be available solely in print, and solely to people who had paid for the privilege.

Do I really think my opinion is worth paying for? Frankly, I do. But in this instance it wasn’t my idea. The editors of Marketing were the ones who decided it was worth paying for, all I can do is live up to their expectations, and hopefully, on occasion, exceed them. I look forward to discussions on their site and on this blog, with a few more insights from readers and hopefully a number of ruffled feathers!

In the interim, head over to Marketing’s current blog and get involved. It’s written by Scott Drummond who is equal parts funny and insightful. And for the record, I was saying that before they came calling.

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1. Social networks and anti-social activity « Wide Open Spaces - April 29, 2008

[…] marketing, web 2.0 Tags: David Gillespie, Marketing Magazine, social networks A few weeks back I posted that I’d been invited by Marketing Magazine (Australia’s most widely read advertising […]


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