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The Tap Project April 15, 2008

Posted by David Gillespie in branding, digital strategy, marketing, philosophy, work/life.
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Murphy’s law: just as you’ve finished bitching about the value you get out of your facewash something like this will come along; nothing like saving lives to put notions of value into perspective. I don’t care what you’re doing, take five minutes to watch this incredible video now. If your boss complains, tell them I sent you.

With thanks to CrackUnit.

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Comments»

1. Alysha Sandow - April 16, 2008

Amazing find. I love how the concept of value is applied to such simplicities in life that are taken for granted everyday.
So simply obvious and true, yet it is incredible videos like this, that bring us down from the clouds… :)

2. If you don’t know me by now « Creative Is Not A Department - August 13, 2008

[...] businesses long after a campaign has finished. I’m not saying this is unique to digital, Droga 5’s Tap Project is evidence it can happen anywhere. But I think there’s a greater propensity for it to happen [...]


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