It’s in the way that you use it July 13, 2008Posted by David Gillespie in digital strategy, industry news, web 2.0, work/life.
In thinking about switching jobs recently, one move that was suggested to me by a few people a sought advice from was to get into bed with companies in traditional media (in order to further the night job). I didn’t go for it though, I didn’t even breathe in that direction, largely because I don’t believe traditional media is going to get any of us where we need to go. Blame it on too much time spent playing video games if you want, but I don’t like media I can’t engage in and interact with, a steadfast rule, the only exception coming in the form of Saturday afternoon, a magazine or newspaper, and my couch.
Music, movies and publishing are all such behemoths taking in so many stakeholders that they’re all 5 to 10 years behind their markets (markets being conversations, conversations occurring between the people who buy or engage with their products – or used to any way). For the most part, the people with the power to affect change in those industries won’t listen to reason, and so the gradual decline continues.
While comfortable with my decision, we all seek vindication for the choices we make, and it arrived from one of my favourite sources. Readers joining from Wide Open Spaces would be familiar with Umair Haque, I’ve mentioned him a few times. Fresh into my reader comes a post from him talking about digital media’s cannibalisation of traditional media, and how slow they’re being to react.
…unless media owners, advertisers, and, yes, agencies get together to engage in meaningful business model and strategic innovation, old business models – especially those dominated by brands – will continue to be “cannibalized” by this shift in consumer behaviour, because consumers are too busy talking to each other to pay much attention to industrial-era brands.
This only serves to re-inforce a talk I saw JJ Abrams give (last night form the comfort of my kitchen as I cooked), talking about how the barrier to entry into creating entertainment is increasingly lower and lower. Abrams is a great speaker and very engaging, his talk is entertaining but also poignant and very, very timely.
Happy Monday everyone, and welcome aboard.