Free business plan – SMS Coffee July 21, 2008Posted by David Gillespie in marketing, work/life.
Tags: business idea, coffee, SMS
The lines between marketing and business strategy are, in my mind at least, getting fuzzier and fuzzier. Note I am placing a premium on value over a better campaign to sell a lousy product, but that’s just me. If businesses suddenly created nothing but products worth talking about, everyone in the ad industry would need to go and find new jobs (best of luck to them).
Friends who know me know I am passionate about coffee. I regularly go to tastings which are held a one of my favourite cafes here in Melbourne, and while I have hauled myself back to a respectable two cups a day, I savour every minute of it and look forward to the next.
So I was thinking about how people could enjoy more coffee, more conveniently. I’m a big believer that the future isn’t online, it is mobile, a platform that encompasses everything the internet has brought to us without needing to be tied to a desk. I’m already starting to live that life, but we’re only a short way through the wealth of possibilities.
With this in mind, I want it to be easier to buy coffee. Particularly if I’m on the move, I don’t like the standing around waiting for it to be made. So here is something I think is a pretty good idea. If someone could go build it I’d really appreciate it.
- A coffee house does a deal with a micro-billing provider to bill people via their mobile rather than having to fork over cash (further towards a paper-less society – this is a good thing)
- Sarah, almost at the city train station where she will jump off, sends an SMS to the coffee house with just “1″ in the message body
- This is received by the coffee house. Sarah’s number is in the database, 1 is her favourite, a long black.
- They accept the order and this pushes a message back to Sarah saying her coffee is being made
- Sarah’s train pulls in to the station, she gets up to the coffee shop across the road from the station, finds her coffee waiting for her and off she goes. No lines, no waiting, no fumbling for change.
We have the technology to do this, and the know-how to apply it to hundreds of other industries. Why aren’t we people? This doesn’t need a 30-second spot; it creates value and is worth talking about. And that is enough.