Every day is a winding road July 23, 2008Posted by David Gillespie in marketing, work/life.
Tags: Burberry, Christopher Bailey, curiosity, David Bailey, Gucci, interest, Kate Moss, Marketing Magazine, Tom Ford
So I had a point, somewhere in there I had a point, and there’s a gem of a good idea but it will take a while to deliver it a little more succinctly. But that’s OK, I don’t mind taking a little extra time being largely right.
The point is, the more interested you are in the world around you, the more likely it is you’ll share common interests with the people you meet. If your world view fails to grasp interests beyond yourself, then you had better hope you come into contact with people who are at least as interested in you as you are, or else you’re in trouble.
This is the crux of my latest online piece over at Marketing Magazine.
The conversation [focusing on an individual's fashion] only extends to that moment, to the outfit which is noticed and commented on. The conversation about others involves the designer (say Chistopher Bailey at Burberry), their own path to where they are (working under Tom Ford at Gucci), the campaigns around the revitalisation of that brand (Kate Moss), how it ties in to classic British fashion and the campaigns hark back to great David Bailey photographs of British icons. It extends to the quintessentially British elements of fashion, the things unique to that most unique of isles.
You can’t fake genuine curiosity or interest in the world around you, and the best marketers in the coming age will be the ones that draw the parallels across industry and culture, born from their own experience being simply fascinated with the world around them.