Step by step September 15, 2008Posted by David Gillespie in business strategy, conversation, marketing, strategy, work/life.
Tags: Adspace Pioneers, Julian Cole, Marketing Magazine, Marketing Mantra, Scott Drummond
This is something I touched on in a much earlier post, but never really dug out and gave it the attention it deserved. I shared it with others over a beer, Julian gave it a good “shit-test”, and Scott Drummond even stole my thunder and quoted me on it. So, here it is, David Gillespie’s Marketing Mantra. Five points, 2 of which are mine, the other three are linked to their authors who you should absolutely take the time to read.
Try it on for size and let me know what you think.
2. Conversations happen around social objects.
3. Social objects are products or services that are remarkable.
4. Remarkable is not just something special, but something worth being remarked about.
5. A great product, and even better customer service are the most remarkable things you can offer.