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Mo’ money, mo’ problems September 24, 2008

Posted by David Gillespie in digital strategy, marketing, social media, web 2.0.
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So I got on a bit of a soap box earlier today regarding what I think I’ll come to call Currency 2.0 (where was that when I needed it). Currency 2.0 concerns itself with appreciating what is precious in marketing that isn’t a physical world dollar. Email addresses, phone numbers, these things matter, it is a form of currency that you can build ROI around, and you should.

Julian Cole has been tagged at the end of this, it’s an idea we’ve been kicking around for a while where we’ll post a video and tag someone ese at the end to respond. It’s open to anyone who wants to play, just be sure to create a video response on YouTube and we’ll pick it up.

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Comments»

1. Julian Cole - September 29, 2008

Hey David,

I am getting around to this, don’t think that I have forgotten. ; )

2. David Gillespie - September 29, 2008

Julian Cole, you are a sham-merchant and a snake-oil salesman and it is about time somebody said so :)


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