What’s the story (morning glory)? September 25, 2008Posted by David Gillespie in branding, marketing.
This is a laundrette around the corner from where I work. I’ve walked past it a hundred times and only just noticed the other day “The BIG Store” writing inside the wreath. Above it says “Sehold Use”; I’ve no idea what either is about.
It got me thinking though what the story behind it might be. The writing is in concrete, it isn’t plastic, it wouldn’t have been whipped up over night, whenever it was created. Sure it’s just a laundrette, but there’s a bigger story to be told.
What are the stories we want to tell our consumers? What are the ones they actually want to hear, that they’d actually be interested in? That they’d be engaged by?
How did “The BIG Store” come to be this laundrette on a backstreet in Melbourne? Give me the truth or give me fiction, it doesn’t really matter, but if there’s really nothing remarkable about you, why are we here? Even a laundrette can be remarkable.
Just tell me a story. Be more than the simple sum of your parts. For both our sakes.