Create more value than you capture February 12, 2009Posted by David Gillespie in business strategy, philosophy.
Anyone who has been with me for a while (thanks for sticking around, even though the posts have been fewer and further between while I get settled somewhere marginally south of the North Pole) knows I am an avid reader of Fred Wilson’s AVC blog. While catching up on his pieces, he had a quote in one post from Tim O’Reilly which I liked so much I stuck up on the door of my office:
That struck a chord with me, and reminded me of a piece I posted back in September on treating people’s contact details as a new currency, something to be traded in exchange for value. I believe companies need to offer great value in order for my permission to contact me, and for the most part people are far too flippant in this space.
Create more value than you capture. Make it worth me putting in my email address, deliver more entertainment than seems reasonable for my $10. What I’m really saying is show me you value my attention even if the only thing you get out of it is your message being heard. That tells me you believe what you have to offer is worth something, and hopefully more than what you’re asking me to give up in exchange.
Go read Tim O’Reilly’s piece that the quote is from, entitled Work On Stuff That Matters. There is no better way to start your day.