Value + Hope February 18, 2009Posted by David Gillespie in philosophy.
In a former life I gave a presentation to the sales team of a company. I was reminded of it after reading this quote from Seth:
What marketers sell is hope.
Hope was part of the thrust of the presentation I gave, the other was value. We would raise hopes, set a price on those raised hopes, and then afterwards the customer decided whether or not they got value. My point was (and is) the seller mitigates value by adjusting the level of hope in the buyer – the price point is almost irrelevant (ok it’s not, but humour me here).
So I agree with Seth, marketers sell hope. But once money exchanges hands, hope transforms into value – either good or bad. Hope isn’t ever received by the buyer, and if one really wants to get into semantics, you could argue hope never actually existed with the seller in the first place.
There’s a link here somewhere to Schrödinger’s cat, though I can’t quite wrap my head around it. Anyone want to have a go?
Oh, and the (not very good) presentation is below.