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Marketing quote of the day February 27, 2009

Posted by David Gillespie in marketing, technology, web 2.0.
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Man did not weave the web of life, he is merely a strand in it. Whatever he does to the web, he does to himself. – Chief Seattle, Amerindian. pg. 10 – The Art of Looking Sideways, Alan Fletcher.

There’s always so much written about how social norms can go out the window when the anonymity of the web or even the simple removal of a human face takes over. I believe it’s a temporary state though, and as much as I am loathe to admit it, I think the rise of Facebook has done more to bring about social change over the web than any other service, placing a premium back on the connections we really do have, versus say MySpace, Friendster, or whatever came before which was mass convergency at the expense of  intimacy.

Of course lots of people still choose to use Facebook in that manner, personally I like to keep things a little more closed. But I think we’re just about past the idea that what is appropriate social behaviour somehow differs face to face versus online. What we do to the web – or on it – we do to ourselves, and when we reduce the connections we have down to a series of contact details and earning potential, we get nothing more than that in return.

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Comments»

1. Mike - March 1, 2009

Just passing by.Btw, your website have great content!

2. David Gillespie - March 2, 2009

Thanks Mike, we at Creative Is Not A Department do what we cna to entertain!

3. Jeremy - March 5, 2009

DG, what about Twitter? Whilst i agree that Facebook has helped improve social norms online, I am hearing very positive things come out of the Twitsphere. Thoughts?

4. David Gillespie - March 5, 2009

I think Twitter suffers from an audience that is less engaged with the platform. As rules and behaviours are less well defined, it’s a little more open to interpretation. I find Twitter to eb almsot like talkback radio (something near and dear to your heart I know) as I can get the pulse of what is going on online in a split second, engage in conversation about it if I want, otherwise just keep being about my day. That isn’t right or wrong, it’s just how Twitter fits into my day, and that’s different for everyone.

Contrast that with Facebook, are people using it primarily for something other than staying in touch with friends? Sure marketers have different ideas for it, but they’re not using it in a way that is gaining significant traction. That’s good for users, though not good for Facebook’s bottom line.


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