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Best interactive work this week May 29, 2009

Posted by David Gillespie in advertising, technology.
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Continuing the regular look at the best sites, banners and indescribables that came across my desk this week. If you see something (or better yet, make something!) worth checking out, please leave a comment and I’ll come check it out.

There’s something about the work out there at the moment that makes me want to leap out of my 9th – soon to be 11th – floor window. There is tedious, self-absorbed work from Mercedez Benz, Intel, Bank of America, it goes on. The BofA site, The Morris Code, it particularly disappointing as it comes courtesy of Organic, who really should know better. We’re seeing the continued proliferation of TV commercials doubling as micro-sites, engaged in unhealthy, endless bouts of flashturbation. And for what? For limited, one-time value that disappears the second the media buy is over. Don’t get me wrong, the production values on those sites are off the charts, but I think that’s part of the problem – all of these sites are driving a message down the throat of the visitor instead of finding a way to engage and interact.

I finally arrived with great pleasure and enthusiasm on Magnetic North’s site, which had at least taken the time to consider what one might like to do on the web. Light on the flash, heavy on the interaction, you can scribble on their home page, which reveals their work beneath it. View a campaign, if you like it click just once to see similar projects, a mix of finished products, sketches and demos. When are people going to learn brands can be tinkerers too? The best stuff is rarely shiny and never perfect.

magneticNorth - an interactive design company

The best banner execution I saw this week was for Prius. Saatchi in the US executed it but hats off to the media buyer, it no doubt took a lot of work to get it off the ground. Banner Blog has a QuickTime clip of it in action, honourable mention also to a Tourism Victoria spot from Publicis Mojo, which doesn’t seem to be working properly on BB but I get the sense there’s something pretty cute going on.

From the Much More Important Than Advertising Dept.: I missed this announcement from Google saying they were extending their dalliance with Open ID. As I wrote earlier this week at AVC, I want a single point of identification in my web access, not several logins for hundreds of silos. Slowly slowly catchy monkey.

But the coolest thing I saw this week, hands down, was some new work out of Boffswana, which is staffed by a friend or two in Melbourne. Look at the below video and marvel.

Augmented Reality: Releas3D Standalone Version. from Boffswana on Vimeo.

Have a great weekend everyone.

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Comments»

1. Larry Irons - June 1, 2009

David,

Agree totally on your point about a single identity for web access. Take a look at the recent post overy on Skilful Minds regarding VRM.

My wife and I just put down a deposit for a 2010 Prius. Looking forward to using it.

Larry

2. David Gillespie - June 1, 2009

Checked it out Larry – readers you can follow on as well right here.


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