Best digital work this week – June 7th, 2009 June 7, 2009Posted by David Gillespie in advertising, digital strategy, social media, technology, Video Games.
Tags: Augmented reality, flickr, Get Satisfaction, Nokia N95, Twitter, White House
This is an ongoing series I’m doing rounding up the most interesting digital work I’ve come across in the past week. Sometimes it won’t necessarily be new, it’s amazing what can slip under the radar. If you find something you think is worth checking out, please leave me a note in the comments!
P.S. This post is best enjoyed with some Motown on in the background and a glass of wine/ice-cold beer.
This week has been somewhat of an odd one, I’ve been fixated on augmented reality (henceforth referred to as “AR”) and have thus been scouring the web in search of the latest and greatest while trying to concoct ways to foist it on clients. Aside from just geeking out over it though, I really think there’s an opportunity to tell some interesting stories in ways that have previously eluded marketers. Mini started off with a cute but ultimately shallow AR spot, I like what Ray Ban have done though, upping the stakes ever so slightly and making sure to use the medium to do something others can’t (THE rule of ANY advertising: what can we do here that our friends in other disciplines can’t?).
As has been called out in other places however, not offering the option to “BUY NOW!” is a wasted opportunity.
In the interests of pushing things forward, I also came across a mad genius Russian raising the interactivity stakes, creating an environment virtual characters could interact with and makign it accessbile from your mobile (if your mobile happens to be a Nokia N95).
And I couldn’t bring this up without of course pointing you in the direction of a video I found and lost a long time ago, bless the Japanese for all they have brought us:
Experiential markteters: take this and run with it. Please.
Now, as I am a big proponent of brands getting more into the facilitation of experiences and services in more of a sponsor sort of way, I was a big fan of this new webservice, Supercook. The premise is simple: punch in the ingredients you have lying around and let Supercook display recipes that match what you already have in the pantry.
Why are you not all over this?
Hugs and kisses,
Moving on, in a great example of transparency, however cultivated I’m sure it is, I had no idea the Obama White House was running its own Flickr photostream. All companies who sell people-powered service please take note: putting a human face on what you do will always, always bring your customers closer to what you do. Next thing you know there’ll be a Get Satisfaction feedback form on the official White House page.
Adding another section to platform cold war going on right now, a game called Spymaster has launched a closed beta. “What is so special about a game being in closed beta?” I hear you ask. Well, not much, except it has been built on and is to be played using Twitter. Mashable have a great round-up of it, and while this shouldn’t be all that surprising given the myriad of web services already available, it’s interetsing to see people extend Twitter’s platform into a realm of sheer entertainment.
Last but not least, I couldn’t help but share this Brazillian site encouraging people to…errm…urinate while in the shower as opposed to the toilet. I can’t say it’s a practice I’ll be indulging in, and while I risk exposing myself for the hypocrit I am by including this site even amidst the lack of meaningful interaction between the site and its visitors beyond obligatory links out to various social networks, the execution is lovely and put a smile on my face.
Really, what more can we ask than that?