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You gave you away October 21, 2009

Posted by David Gillespie in business strategy.
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A few days ago I posted a presentation on where I think this space is headed. On slide 191 (yes 191) I mention something called The Three Musketeers rule, All For One or One For All. The former is siloed value creation, the latter creates value for an ecosystem.

I realised in the shower last night (keep it clean people) I had actually been thinking about this since November when I drew the below image:

I believe the Internet is, on a DNA-level, structured to create value for an ecosystem, and I believe this is why we’re seeing traditional business having a hard time playing in the new landscape, with models being destroyed and a new kind of value creation making waves.

This is also why I’m still on the fence about Facebook over the long term. Nobody can deny their growth or do anything other than applaud getting to profitability. But I feel on an instinctive level the model is All For One, it’s old media dressed up in shiny new threads, it’s a system that creates value for Facebook alone, and it’s questionable if any value is created outside of its walls.

In the presentation I included a slide of companies who are operating with a One For All approach:

Looking for a model?

Looking for a model?

If over time it transitions into One For All it will be interesting to watch. As it stands now, I can’t help but feel it is organised against the natural order of the Internet, which is open and connected. We’re seeing what happens when you do that across all kinds of industries, and it being an Internet darling does not exclude it from the same principles.

Even Rome fell people.

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Comments»

1. Rob Long - October 25, 2009

Great thoughts, here. And a great presentation. Thanks to Fred Wilson for pointing me here….

I think there’s a lot that’s changing in media — but a lot that’s changing back. A lot of us in the media business — especially in Hollywood, where I work — seem to take it for granted that people have always wanted to sit at home, after the workday is done, and watch something, get told a story. A lot of us (in Hollywood, anyway) tend to think this is some kind of natural human activity. But before movies and TV, for hundreds of years, people sat around at night and wrote letters, played music together, talked idly, played games — they “connected” in a bunch of ways, both formal and casual. They didn’t go to the theater every night. They just….hung out in a loosely structured way. I sometimes think of that when I see what people are doing now at night, online: emailing, IM’ing, online games, Guitar Hero — what are these, really, but the same basic stuff they used to do in all of those Jane Austen novels? Writing letters, playing music, chatting, bridge, etc.?

So I guess what I mean is: maybe things aren’t changing. Maybe they’re changing back.

2. Sandy - October 25, 2009

I saw your ppt on Hugh MacLeod’s blog. Brilliant. Honestly I only absorbed a portion of it and am eager to understand more because it resonated with the lttle that I know. I’d love to hear you talk about this – any video of you on this or any aspect of this topic?

3. David Gillespie - October 27, 2009

@Rob Thanks to Fred indeed, he is a good man.

That’s an incredibly insightful comment that I don’t think many people would expect to hear from someone on the inside of the Hollywood machine. A guy by the name of Kevin Slavin gave a fantastic talk on where TV is going and what he is doing to bring people together rather than just have them sitting watching the tube. If you can spare half an hour, it is worth every second: http://www.vimeo.com/3626105

@Sandy There’s nothing up currently, though I’m doing a talk in a couple weeks which will reference parts of the deck, I’ll see if we can’t get it recorded and available online somewhere. Thank you very much for taking the time to read it in the first place, I really appreciate it.


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