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This might offend my political connects January 20, 2010

Posted by David Gillespie in business strategy.
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I notice a bunch of places where people talk about how they haven’t adopted RSS readers, which I find fascinating and frustrating at the same time. I often will add new sites to my reader and forget about them, often just to stumble back across them like i have done this morning on this post from Clay Hebert on why Conan O’Brien should eschew the traditional TV model and go direct to his audience:

1) Full creative control over his own content
Now he writes a lot of his own stuff but imagine if he wasn’t censored at all. Look out.

2) Not working for Jeff Zucker
3) Not working for anyone

4) Online video worked well for Gary V. and the Monty Python guys.

5) Never having to worry about ratings again
Let Leno have the “ratings” on NBC. His demographic is not Conan’s anyway, so why try to fight for it. It’s sort of like Newhart and Family Guy jockeying for position.

6) Any format, any device
Conan’s demographic consumes content differently. He could make videos of any length that his audience could consume and stream anywhere. iPhones, iPods, Droids, iSlates, other tablets. Design the content to be snackable and sharable and we will snack and we will share.

7) Watching a show at its original time slot is obsolete
I’ve seen plenty of clips of Saturday Night Live in the last few years, but never on Saturday night. My social network does the filtering and the best and funniest clips bubble to me on twitter and Facebook.

8 ) Your own channel means your own audience and unlimited bandwidth

This idea echoes some thoughts I had while back in Australia over Christmas. I recorded an interview with Innovation Forum’s Ben Rennie which I will link to when he posts it, where I said the traditional TV model no longer makes sense; it is a business setup to sell advertising, not to entertain – in fact the entertainment is the expensive part of what they do! Whereas people like Conan are setup to entertain.

The NBCs of the world may still have a role to play for the time being in helping talented people find an audience, but once that happens they swiftly lose a reason to exist. What we’re seeing is a revolution in ecosystems of value, where the content which has been at the periphery for so long is being pushed back into the centre.

The revolution as we all know will not be televised. But it will be everything else.

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Comments»

1. Clay - January 20, 2010

Thanks, David. I’m glad to hear you found a nugget you liked in DailySense. Keep leading.

2. David Gillespie - January 20, 2010

No problem Clay, thanks for the original post and please forgive my disgusting non-linking to your piece, rectified now!

3. Right on time « Creative Is Not A Department - January 21, 2010

[...] January 21, 2010 Posted by David Gillespie in industry news, technology. trackback Looking at yesterday’s post on Conan O’Brien’s situation within traditional media, this announcement from Boxee [...]


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