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It’s as simple as that February 9, 2010

Posted by David Gillespie in technology.
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One of the big ideas I’m working on right now is a statement: everything gets easier. It brings together a few chains of thought, but primarily Fred Wilson’s notion of life being “end to end digital”, and something else I saw summed up brilliantly on Tumblr from Amanda Mooney – it was a John Maeda quote that went as follows:

If there were a prerequisite for the future successful digital creative, it would be the passion for discovery.
The fact is, the future does not belong to the people building walls around complex things in order to keep them complex, it belongs to those who recognise the sooner everyone understands something, the sooner we innovate and get to the next thing, and so sets about trying to demistify that which is currently complex. It belongs to the passionate and curious, wherever they are.
I was reminded of this reading AVC today and seeing Fred Wilson talk about a company called Twilio. From their own site:
Maybe we want a customer to be able to call in and get information, or maybe we need to coordinate our employees more efficiently. Before Twilio, you would have had to learn some foreign telecom programming languages, or set up an entire stack of PBX software to do this. At which point, you’d say “aw, forget it!” Twilio lets you use your existing web development skills, existing code, existing servers, existing databases and existing karma to solve these problems quickly and reliably. We provide the infrastructure, you provide the business logic…and together we rule the world.
That is just a simple example of the kind of application Twilio has, and maybe a telephony app doesn’t excite you, which is fine. But the point is important – everything gets easier. This also creates a new ecosystem of value that others can build upon; but that’s for another post entirely.
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