Blogger Relations 101 December 27, 2007Posted by David Gillespie in marketing.
Tags: Gaping Void, Penny Arcade
“I’m not saying it’s a bad game. It’s a good game. And it should be, since they’ve released it twice before.” – Tycho, Penny Arcade.
Marketing is over people. Which is a good thing – for everyone who isn’t a marketer. Sit your product in front of me but do not for a second think you can tell me about it, beyond it’s most basic feature set. Hugh McLeod has more on this.
Thankfully, and because of this, there are interesting times ahead.