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Strategies for success on Facebook January 9, 2008

Posted by David Gillespie in digital strategy.
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Came across a great post on Facebook applications and why they do or do not succeed. Rodney Rumford uses a recent campaign by Sony to draw attention to mistakes that are easily avoidable. The shameless plug for his own company is a bit much, but if I were in his shoes I would probably do the same!

Rule Number One: Brands Need To Understand the Facebook Ecosystem & Why Applications Are Successful.

It’s short and well worth the read.

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