Seven worlds will collide May 13, 2008Posted by David Gillespie in digital strategy, work/life.
Tags: Australia, Canada, England, France, Germany, Hong Kong, Microsoft, Shakespear, Singapore, South Africa, Switzerland, Viacom, Wales
This morning I drove one of my best friends to the airport. He was jumping on a plane back to Germany, he was heading home.
I’ve been lucky to have an extraordinary bunch of friends here in Melbourne from all over the world. Canada, Wales, Germany, England, Switzerland, France, South Africa, Singapore – even the odd Australian from time to time. Having grown up in Hong Kong, I’ve really responded to the variety of culture and influence around me, not to mention the fact that they’re all incredibly passionate, intelligent and entertaining folk.
This got me thinking about the places we draw our influences from, the points we call on to stimulate thought processes and new ideas. Purely a coincidence, but my set of Method Cards from Ideo just arrived which I’m quite excited about. I’m not even sure what I will use them for, but if even a single insight is there to be garnered from them then it is worth the investment. If nothing else, it is a series of thought exercises from a completely different point of view to my own.
I’m a big fan of unconventional ports of call to find ideas that change the game. Speaking of games, when I was in the video game industry in the midst of ord of the Rings knock-offs, I was pitching ideas based on Shakespear – funnily enough none of those games got off the ground (yet).
The point is the games industry subsists on mediocre sequels and plenty of “me too” titles. So much so that when something like The Sims or Nintendo’s Wii comes along, it completely flips the industry on its head and changes everything we held to be true.
The same can be said for consumer products and marketing. Which is why Microsoft buy their way into the game each generation instead of being the innovator, and why the necessary changes to mass media won’t be brought about by News Corp or Viacom or the BBC. Corporations are more human than we give them credit for, they’re the sum of their parts and history just like us; thus they’re looking at what they already know in order to innovate.
We’re drawn to the familiar, to what’s comfortable. We’re naturally averse to change. But if we want to change the game for our clients, products, services and even ourselves, we’ve got to constantly find stimulation from a place we don’t natively have inside. The people I’m lucky enough to have in my life have made me a much better human being and a hell of a lot smarter.
Don’t get me wrong, a lot of people make a great living out of keeping the wheels turning. But if you want a whole new way of getting around, you’re going to have to re-think a few things…