Feed the Animals -or- Girl Talk, open beats closed, every day I’m hustlin’ July 4, 2008Posted by David Gillespie in digital strategy, music, work/life.
Tags: Creative Commons, DRM, Girl Talk, MySpace, Nirvana, Roy Orbison, Salt'n'Pepa
Yesterday the inimitable Scott Drummond came to my rescue. Scott is my musical educator, always throwing me new tunes and genres to check out, in addition to being an amazing friend and weekend brunch buddy. He hit me with a world of great stuff, but I want to talk about one artist in particular, Girl Talk.
Girl Talk is a DJ who mashes up everything he can get his hands on. It is absolutely not for everyone, but I can’t get enough and makes it Saturday night in my heart when the calendar says Tuesday morning, so for this I am grateful. Scott hit me off with a link to a live bootleg which is absolutely off the handle (and on this Friday July 4th exactly what you need to get the party started).
The model he is going with selling his latest album though is perhaps more interesting than hearing Roy Orbison laced over gangsta rap, spun into Nirvana with Salt’n’Pepa over the top (in my ears right now).
Head to his MySpace page and you’ll see the below:
So the “pay what you want” thing in music isn’t new, agreed. Click-through though and you’ll be taken to a page which displays the purchase options:
any price grants the download of the entire album as high-quality 320kbps mp3s
$5 or more adds the options of FLAC files, plus a one-file seamless mix of the album
$10 or more includes all of the above + a packaged CD (when it becomes available)
Additionally below that it says the album is released under a Creative Commons licence, the same licence under which all the images I use on this site are licensed. Attribute the creator, don’t profit directly from the work, and you’re welcome to do as you please.
Now here’s the trick: you punch in the amount you would like to pay on that page, and then the files are available on the next page with a separate link off to PayPal to make a payment. The entire system is based on goodwill and honesty, as I punched in $5 and started downloading the tracks before the payment had gone through. I’m happy to pay as I really like what he does, but I’m wondering how many people will reach that page, grab the tunes and take off?
The ironic thing though is none of it really matters. If someone wants your music for free, they will take it for free. A model of a dollar is better than a model of no money, and by putting your music out under Creative Commons people can remunerate you based on the value you provide while giving them access to your music without the shadow of illegal downloading coming into it.
This goes back to what I was saying in my Life after the dip post:
Exposing what people want to engage with and burying the stuff they’re not interested in is key, and it is only an issue if your business model rests on the viability of the things people don’t like. Digital Rights Management for starters if a zero-sum strategy where nobody wins. I’m a big believer artists should be compensated for the work they do (indeed one day I hope to do nothing but), but in the interim we need new models that are malleable.
Seems to me this model is right on track