Am I not your girl? July 28, 2008Posted by David Gillespie in conversation, marketing.
Tags: Billy Connolly, Galapagos Islands, ING, snubfin dolphin, Vic Wolff
In almost the only thing I do that can be classed as “fiscally responsible”, I have an ING savings account. Money goes in and it doesn’t come out for any reason (except maybe the Galapagos Islands which a friend recently suggested we visit…).
One of the things I like(d) about ING was the lack of correspondence – their involvement in my life is at exactly the level I wish it to be. They haven’t pushed for a single thing more, content to hold my money while it earns a little interest and leave me be. I thought we had an understanding.
A few days back I got hit with the “latest” issue of their newsletter called The Juice. I say “latest” because I don’t remember them ever sending me one before. There’s a brief note from Vic Wolff Executive Director, Marketing and Communications who gives me the only thing remotely interesting to me: the interest rate has gone form 6.90% or 7%. Great – if that means what I think it means, truth be told I have no idea how that impacts my savings day to day, it’s like telling a homeless person they could offset their carbon emissions by 25% if they begged on the sunny side of the street.
- They tell me they’ve paid out $5 billion dollars in interest since starting. Not to me. So I don’t care.
- Why using Billy Connolly in their commercials is such a good fit for their brand. I do not care.
- A note about donating $50k to a research project to better understand the snubfin dolphin. I do not care – understand I’m all for marine conservation, I’m just a bit more concerned making some fundamental alterations to the way we live in order to make sure my kids (when I have them) can see any dolphin somewhere other than a textbook.
ING, know you want to have a chat with your customers, but your opening salvo was a bunch of stuff you wanted me to know about you. And I don’t care what you look like, that doesn’t get a drink bought, and it certainly doesn’t get a conversation started.