What I be is what I be July 30, 2008Posted by David Gillespie in web 2.0, work/life.
Tags: architecture, Reed Kroloff, TED, unique
I’ve had this idea for a while around customised experiences, specifically driven by the increasingly tailored existence we live in our online lives; everything we want, nothing that we don’t. This of course stems back into offline notions of luxury and living life the way you wish, but I’ve been telling a few people that, more and more, people are going to expect those tailored services in every facet of their lives because, well, once you’ve had it, there’s no going back.
There’s a natural barrier that exists when you stop dealing in ones and zeroes, so the challenge is on to find ways of delivering customised experiences on a mass scale. “Remember you’re unique,” as the saying goes. “Just like everyone else.”
This thought came to mind as I watched a TED talk, Reed Kroloff on movements in architecture and the falling cost of building stranger and stranger shapes due to the increased ability to automate the construction of materials and parts of the structure. It’s always exciting to see your own ideas echoed elsewhere in the world, and even more so to sit here connecting seemingly random dots and pieces of information into a much larger whole.