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What I be is what I be July 30, 2008

Posted by David Gillespie in web 2.0, work/life.
Tags: , , ,
Some things just change you

Some things just change you

I’ve had this idea for a while around customised experiences, specifically driven by the increasingly tailored existence we live in our online lives; everything we want, nothing that we don’t. This of course stems back into offline notions of luxury and living life the way you wish, but I’ve been telling a few people that, more and more, people are going to expect those tailored services in every facet of their lives because, well, once you’ve had it, there’s no going back.

There’s a natural barrier that exists when you stop dealing in ones and zeroes, so the challenge is on to find ways of delivering customised experiences on a mass scale. “Remember you’re unique,” as the saying goes. “Just like everyone else.”

This thought came to mind as I watched a TED talk, Reed Kroloff on movements in architecture and the falling cost of building stranger and stranger shapes due to the increased ability to automate the construction of materials and parts of the structure. It’s always exciting to see your own ideas echoed elsewhere in the world, and even more so to sit here connecting seemingly random dots and pieces of information into a much larger whole.

Image courtesy of pulpolux, with thanks to compfight.


1. Matt - July 30, 2008

“Everything we want, nothing that we don’t” – Not so sure about that. McAfee, Nortons and Akismet wouldn’t have a business model if that was the case! I like where you’re going with this though…

2. David Gillespie - July 31, 2008

Totally agree with your point Matt. What I’m getting at is as people increasingly expect more and more of this in their day to day lives, there will be gaps for companies to fill with products and services. McAfee, Nortons and Akismet all do this very well for their customers, and have built great businesses out of it.

3. Let’s call the whole thing off « Creative Is Not A Department - July 31, 2008

[…] in an age of increased personalisation will I believe you can satisfy me with someone else’s […]

4. Oolong - August 1, 2008

“you can please some people some of the time, but you can’t please everybody all of the time”

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