Stars seem to lose their place August 18, 2008Posted by David Gillespie in branding, digital strategy, marketing, web 2.0.
“If I were a client, I wouldn’t use an agency.”
Way to get somebody’s attention.
Marcus Brown’s short but provoking series “If I were a client today…” has been weighing on my mind. It’s been weighing on my mind because it hit home on a couple conversations I’ve been having with people offline.
A friend of mine is currently doing her MBA at INSEAD. We were chatting earlier this year when she said something that I had been thinking for a while: “I sit in strategy classes and marketing classes, and I can’t tell the difference between the two.”
“Say that again?”
“Marketing and strategy, I’m not sure I see a difference anymore.”
Having that opinion is one thing. Having it validated by a person whose intellect makes you feel like Europa orbiting Jupiter is another.
Let’s just connect a few dots here:
- Google is the world’s best known brand
- They didn’t advertise in order to become that
- Their marketing is the product
- They are always in R&D
If you still haven’t gone and read Marcus’ piece at this point, just read the first part. Then come back, share some thoughts, I’m interested to see where this goes in my mind, but where it goes in other people’s as well.