Mo’ money, mo’ problems September 24, 2008Posted by David Gillespie in digital strategy, marketing, social media, web 2.0.
Tags: Adspace Pioneers, Currency 2.0, Julian Cole
So I got on a bit of a soap box earlier today regarding what I think I’ll come to call Currency 2.0 (where was that when I needed it). Currency 2.0 concerns itself with appreciating what is precious in marketing that isn’t a physical world dollar. Email addresses, phone numbers, these things matter, it is a form of currency that you can build ROI around, and you should.
Julian Cole has been tagged at the end of this, it’s an idea we’ve been kicking around for a while where we’ll post a video and tag someone ese at the end to respond. It’s open to anyone who wants to play, just be sure to create a video response on YouTube and we’ll pick it up.