Cheap wine and a three-day growth September 26, 2008Posted by David Gillespie in branding, creativity, marketing.
If I was a bottle of wine, how would I stand out on a bottle-shop shelf? What could I do? Varietal isn’t going to cut it, people like what they like (and generally aren’t adventurous). Regional? Not really.
What if I thought about the effect I have on people? What if drinking me could take you somewhere, if it was a ticket to another place, be that a great, uninhibited conversation, a new idea not previously formed…an unwanted pregnancy?
Regardless, I saw the below the other night and loved it.
When was the last time you saw a wine label that was unforgettable?