The Google Flow November 28, 2008Posted by David Gillespie in business strategy.
Tags: Facebook, Google, Wikipedia
I was sketching business models the other night (I know I know, there’s a reason eveyrone wants to party with me…) and drew the below diagrams while thinking about how people use Google and Facebook. It struck me that Google benefit as much from people leaving their site as they do from entering it – maybe even more so! Contrast this with Facebook, who derive no value from people getting to anywhere else.
With next-gen strategy in mind, Google are so far ahead of the curve it boggles the mind. Not only that, but the flow of users through their system is engineered into their core DNA – it isn’t an idea they have to get stakeholders on board for. Sure they have occasionally dabbled in other fields, like their ill-fated attempt to take on Wikipedia, but for the most part they can focus on things other than strategic innovation as there are so very few people even playing in their league.
How to draw a car by Dave Gray November 21, 2008Posted by David Gillespie in work/life.
Tags: Dave Gray, sketching
I adore this, so cute and simple.
Vodpod videos no longer available.
I’m finding myself increasingly drawing pictures to get my ideas across to clients, definitely on a bit of a visual-thinking kick (I’ve even created an Amazon wish-list… *whistles nonchalantly* Jingle bells, jingle bells…).
I am an atrocious artist, and can only claim to follow the Impressionist movement as justification for drawings that don’t look even remotely like what I’m attempting. Watch this space for a story about a seahorse, which will be (poorly) illustrated by yours truly – thanks to Alysha who gets partial credit for having been on the other end of the conversation when I came up with the idea.
Marketing quote of the day, take 2 November 20, 2008Posted by David Gillespie in marketing.
Tags: Bob Dylan, Seth Godin
Image via Wikipedia
When you fall in love with the system, you lose the ability to grow – Seth Godin
He says this in his new book Tribes. A little more conventional than Bob, though perhaps a bit more obvious.
So…are we there yet?
Creative Is Not A Digital Marketing & Media Summit November 19, 2008Posted by David Gillespie in work/life.
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Never the less, I shall be there this Friday with my favourite partner in crime, Julian Cole. Also along for the fun will be Peter Wagstaff and Zac Martin, who will join me in assisting Julian in a somewhat unusual but hopefully engaging presentation.
And now to the good stuff.
After the summit, we’ll be hightailing back into the city for drinks at Madame Brussels from 6pm. You don’t have to attend the conference to come along for a drink, I’ve arranged for a special room, so upon arrival ask for (and you have to say it in the most sultry voice you can muster, lest Pearls, the proprietor of Madame Brussels not let you in!) “The parlour up the rear of Madame Brussels.” Take my number –> 0404 078686 <– in case you get into any trouble (knowing you lot this is bound to happen) and come out for a drink to kick-start the weekend.
I should also add our lovely location would not have been possible without the assistance of Michelle Matthews at Deck of Secrets who this week launched their own iPhone app. Entitled DRINK, it is a handy guide to the best bars in Melbourne, soon to be rolled out across all the cities her cards have appeared in. Go say hi. Go on, it’s polite.
Now get outta here.
Keeping the main thing the main thing November 17, 2008Posted by David Gillespie in business strategy, marketing.
Tags: Google, Marketing Magazine
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I have a new piece up over at Marketing Magazine, thinking about marketing as business strategy and encouraging everyone to dig a little deeper into the businesses they work with and on:
Look at Google. They weren’t always Google, not like we know them. They created one of the most remarkable services the world has ever known and built their empire on being remarkable. Products and services do not get more remarkable than that. Where are those products? The ones that don’t require a clever tagline and a media spend to get the attention they deserve? Why are we not sitting with our clients and challenging them on what is actually remarkable about their work?
Hope you enjoy!
Stephen Conroy boxes glacier, loses November 14, 2008Posted by David Gillespie in politics, technology, work/life.
Tags: Internet filter, Scott Ludlam, Stephen Conroy
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It always struck me that one of the best backhanded compliments you could give a person in public office was that they were an excellent policitian. The criteria for such a remark is generally an innate ability to avoid answering a direct and obvious question, and to finish speaking leaving your audience feeling somehow diminished for having listened in the first place.
With this in mind, Stephen Conroy strikes me as a masterful and utterly natural politician. My hat is off to Scott Ludlam for taking it to Mr. Conroy, Scott anything you need from the folk out here, just ask.
Calling Social Media Out November 13, 2008Posted by David Gillespie in philosophy, web 2.0, work/life.
Tags: Adspace Pioneers, compfight, Creative Commons, De Pasquale, del.icio.us, flickr, Julian Cole, last.fm, Matt Granfield, MySpace, Pandora, web 2.0
I’ve had enough. I’m done with social media and I’m calling you, you and particularly YOU out on it. I’m nailing it to the wall for the crock that it is. UGC was the first to cop it, social media is next.
I’m looking at what Jules is doing with The Population, my friend Matt‘s work with DP Dialogue, whoever else is out there. Yes, we have the Beersphere tonight, yes I blog, vlog, put music on MySpace, I comment, bookmark with del.icio.us, I use compfight to search Flickr for Creative Commons-licensed imagery, I discover new music via Last.fm and Pandora, and I Twitter. I do all that, and I’m telling you right now social media will be, in the great history of the web, hell in the great history of the next three years (if that long), the 2.0 equivalent of Pets.com.
And here is why.
First, we have to agree on something. You can choose to disagree, and I welcome that, but my stance is this: the web is inherently social. Not for everyone, particularly not for older generations, but from me back to the babies it is inherently, indiscriminately, and unavoidably social.
Next, we have to agree that the web is young. The web is still figuring out what it is, what it wants to be. You know movies? The name comes, need I remind you, from moving pictures. Photos that seemed to come to life, truth 24 times a second. Web 1.0 was moving pictures, we’re now in the Talkies. Imagine if film had stalled when talkies came along and we suddenly found the actors had horrible voices?
That is where we are; social media is “the talkies” of the Internet.
Social media isn’t anything special, it is just the Internet in its current form. All media is social – Julian says this himself. It is a period that will forever be known as a time where it became as easy to create content as it was to consume it. THAT is the important part of what is going on.
Not Web 2.0, not new media, not digital media, not post-media and certainly not social media. If all media is social, media must be inherently social and if we agree the web is inherently social then the Internet is, my friends, just a collection of media (we need to separate that idea from the business of media). We have created a new taxonomy in an attempt to somehow describe the “otherness” of this new space, which is itself not a recent development; we’ve separated movies and TV for years even though they showed us essentially the same thing (like FM radio and do now). Watching video online is no different, and soon we won’t treat it like it is.
In fact, thank God (or Dawkins for the atheists) we’re rapidly coming back around to a place where we’re not stuck on discussions of platforms and mediums; there will only be one platform where everyone produces and, once again, content will be king. That platform is the Internet, and, dear client folk, if someone comes to you with a digital strategy that does not have a focus on creating 1-to-1 connections in your audience, then run for the hills. But do not be caught up in the myth of social media, that is just the interwebs as we know it.
Now, let’s talk about something interesting for a change.
**Update** I got the name of Matt’s social media company wrong as he points out below. Apologies to him and the good people at De Pasquale.