This gets me excited. Because someone could do so much more with this idea. We have a few companies that are trying to extract meaning out of content on the web. Adaptive Blue recognizes pages about things (books, music, film, stocks, wine, people, etc). Outside.in recognizes posts and articles about places (neighborhoods, schools, parks, etc). And Zemanta recognizes concepts in blog posts and recommends content to add to your post.A VC, Nov 2008
I’m digging this notion of building a business around the curation of content right now – not that I’m looking to start one, but there are opportunities to leverage this moment with the right execution and the right brand(s).
Which of course means the race is on to see which ad agency fucks it up first.
(Incidentally, I use Zemanta in regular posts as well as having used it to re-blog the above quote from Fred. It is a fantastic service, any blogger reading this should go check it out – you’ll see the little re-blog image in the bottom-right corner of this post)