The Google Flow November 28, 2008Posted by David Gillespie in business strategy.
Tags: Facebook, Google, Wikipedia
I was sketching business models the other night (I know I know, there’s a reason eveyrone wants to party with me…) and drew the below diagrams while thinking about how people use Google and Facebook. It struck me that Google benefit as much from people leaving their site as they do from entering it – maybe even more so! Contrast this with Facebook, who derive no value from people getting to anywhere else.
With next-gen strategy in mind, Google are so far ahead of the curve it boggles the mind. Not only that, but the flow of users through their system is engineered into their core DNA – it isn’t an idea they have to get stakeholders on board for. Sure they have occasionally dabbled in other fields, like their ill-fated attempt to take on Wikipedia, but for the most part they can focus on things other than strategic innovation as there are so very few people even playing in their league.