Marketing quote of the day December 18, 2008Posted by David Gillespie in branding, business strategy, strategy.
Tags: David Simon
David Simon, creator of hit TV series The Wire:
There’s an obligation to be entertaining, but if all you are is in entertainment, then shame on you.
He says that in relation to the compelling nature of truth in story-telling. I was saying something similar to Jules as we wandered around Sydney on Tuesday looking for a place to eat, the idea currently rattling around in my head being if our efforts for the brands and companies we work for are only as large as the products they sell, then we’re all doomed to failure. Seth spends his whole book Tribes (as well as the free three-hour audio version) banging on about this very idea – succcessful companies form around movements, and engineer their offerings to encompass a sense of belonging when you use them.
One of my basic gut-checks when considering ideas for clients is this: how does the user experience improve when another person joins? And another? And another? If the answer is “It doesn’t”, find better ideas. David Armano has a great piece I’ve pointed to before which arranges the idea very nicely…
Simply put, there’s an obligation to be useful, but if that’s all you are, then shame on you.
Now…off to the beach to read some GQ…