jump to navigation

Saddle up your horses, we got a trail to blaze May 27, 2009

Posted by David Gillespie in business strategy, technology.
Tags: , , , , , ,
trackback

Over at Mashable I caught site of a service called RT2Buy (from company Twitpay) which is hooked into Twitter and PayPal, allowing purchasing and money transfer over the space of 140 characters. In exposing platform upon which people could build services early on, Twitter made a very savvy move which puts it head to head with the likes of Facebook, Microsoft etc. in more ways than one.

While people continue to duke it out at a site level, I’m super-bullish on the browser-as-platform. Instead of waiting for traffic to reach a site before it is meaningful, the experience remains with you regardless of where you travel to online.

I commented over at AVC acknowledging the barrier to entry that exists for browser extensions, and said perhaps application developers for Facebook, Twitter and other platforms will find interesting ways to extend the experience into the browser.

My thinking is a popular game on Facebook could potentially be extended into the browser and played when not actually on the site. Yes it is the long way around, but I think the fix will arrive via a combination of it being relatively easy to do AND having it heavily incentivised. Games, photo-sharings apps etc. already with a large audience on Facebook seem to be like the most direct path at this point.

This ties back to my whole thing about seeking out great digital work that is uniquely digital; that is to say, taking advantage of the things you can do with digital platforms that you can’t do with any other. There are ways we can open the browsing experience up that will appeal to a mass audience.

Whoever figures that one out is going to have a handle on a wide open space that leapfrogs everyone.

Reblog this post [with Zemanta]

Image courtesy of Eduardo Amorim with thanks to

Comments»

No comments yet — be the first.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s