The best around – June 12th, 2009 June 14, 2009Posted by David Gillespie in advertising, branding, business strategy.
So this week I tweeted about an agency website which both had me giggling and marveling at its inventiveness. The agency in question, Boone Oakley is leapfrogging the notion an agency needs to have an impressive corporate site with not having a site at all. Instead, they have a video on YouTube which they have taken the time to build specifically for the platform, leveraging it in a way that is custom tailored to the site; it is not only a uniquely digital execution, it adheres to still fringe ideas around the distributed web and making your very presence as distributed as possible.
Plus it is very, very funny, and at 300,000-plus views, I imagine not only a bunch of disgruntled agency employees agree, but a host of disgruntled clients. To the companies out there who for some reason think they can get away witha mediocre presence online and “let the work speak for itself“, think again.
While we’re on the work though, Goodby & Silverstein have a lovely piece up for telco Sprint. It is an execution unique to YouTube as far as I’m aware, following on from the brilliant Wario execution Nintendo had – I imagine this sort of thing will occur more and more as Google attempt to plug the US$500 million hole in the ship that is the world’s most popular video sharing site. Users upload videos of themselves making a number via the ad and then are inserted into the appropriate spot in a banner that takes the idea of a digital clock to a new level. Check it out at BannerBlog.
Last but not the least, the biggest shift online this week is coming courtesy of Facebook. They’re falling inline with most social networks and services and allowing personal URLs to be registered (e.g. http://Facebook.com/DavidNGillespie). This has previously only been open to brands at a cost, the indomitable Gary Vaynerchuk has more:
Vodpod videos no longer available.
Take care everybody, and please let me know if you come across something during the week that simply has to be seen.