I never said that I told you so October 1, 2009Posted by David Gillespie in business strategy.
Tags: Australia, Glenn Wheatley, iPod, James Blunt, Mobile phone, music, Radio network, Stripe Radio
I’m not one to revel in another’s misfortune (unless it’s James Blunt of course, he’s first to go when the revolution comes). I couldn’t help but smile however when I got wind of Glenn Wheatley’s Stripe radio network having closed its doors in June this year. For those that don’t know (and that would seem to be everyone given it has joined Pets.com in the place bad ideas go to die), Stripe was going to be radio you paid $10 a month to access on your mobile phone.
Long time readers may recall me writing about this last July when news of its impending launch first came out. Rather than re-word it, I’m just going to paste what I wrote:
- Why would I pay $10 a month for radio on my phone?
- Particularly me who does not listen to radio at all?
- Why in an age of increased personalisation will I believe you can satisfy me with someone else’s taste-making?
- Why create a service that relies on early-adopter up-take when the early-adopters do not listen to radio or value music in pure ones-and-zeroes terms?
Now, I imagine much of the VC money has already been sunk, unfortunate for those involved. If you guys with the money could just begin to understand that broadcasting in a one-to-many model is dying and being replaced with niche-casting and many-to-many, you might have a hope of creating something with lasting value.
This last quote from Programming Director Jarrod Graetz is killer:
“A great advantage of our service is that you don’t need a new device or gadget to hear us. If you’ve got 3G coverage, you can access your favourite music and programs from your (3G) mobile phone, and of course on broadband internet. No ad breaks, less interruptions, more music. We position ourselves as “What you want on radio” because we believe Stripe delivers what Australia wants.”
The bolding is mine (the lack of vision entirely their’s). I may not need a device to hear you, but I have a device anyway, it is called an iPod. It comes with NO interruptions and ONLY my favourite music and programs. See, it doesn’t actually matter if you do serve up what I want on radio, because I don’t want radio.
*ahem* All together now…
TOLD YOU SO!