Digital Strangelove – or How I Learned To Stop Worrying And Love The Internet October 19, 2009
Posted by David Gillespie in advertising, best of, business strategy, digital strategy, social media, social networks, storytelling, strategy, technology.Tags: Adidas, Apple, Clay Shirky, Faris Yakob, Fred Wilson, Henry Jenkins, Nike, Slideshare, Steve Jobs, storytelling, technology, Tumblr, Twitter, Umair Haque
trackback
I mentioned last week I had been staying in on weekends and up at night trying to get everything I was thinking about out of my head. The space I feel was created in my head is amazing, leaving room to think about a bunch of other projects I have on the go but have also played second fiddle to this.
I’m not presenting the below presentation as gospel, if I may be so bold as to quote myself, I am not looking for right, just for least wrong, as one of the premises I state in the presentation is that so much of this space will continue to change for a long time to come.
The deck covers a lot of ground, mainly from the point of view of where we are right now in the evolution of the Internet and culture, and where I think we’re going. I welcome feedback of all kinds, from bursts of agreement to arguments against each and every slide.
If I have moved the conversation along in even the slightest way, I have succeeded. As always, thanks for reading, I really appreciate your time.
Creative Is Not A Department 
Hey David, nice work. This is insane. Would love to re-blog with your go ahead. nice.
Mate please go for it! It’s all under a Creative-Commons license, so as long as you attribute you can do whatever you like!
And glad you enjoyed!
[…] came across this presentation put together by David, who is always a source of good ‘food for thought’ about how brand and personal […]
[…] David Gillespie has been burning the midnight oil producing this epic 260 slide presentation, which covers a lot of ground, including his thoughts about the ‘Intention Economy’, in an incredibly compelling way. As you’ll see from the opening slides, it has a particular resonance for us here at We Are Social. Over to him: […]
Arclites like this just make me want to visit your website even more.
[…] is that so much of this space will continue to change for a long time to come.David Gillespie in, Creative Is Not A Department, Oct […]
[…] · Leave a Comment Found this presentation here, originally published by David Gillespie here. No intro of mine is needed. From the creator: The deck covers a lot of ground, mainly from the […]
[…] occurred to me while reading this superb presentation from David […]
Brilliant, brilliant, brilliant. I have saved a link to this so I can go back to it again and again –and send it on to other folks.
Louise – thank you so much! Really appreciate you taking the time to read it and then leave a note. Glad you enjoyed!
[…] David Gillespie has been a great source of marketing inspiration and thought leader for uncluttered white spaces. He has been burning the midnight oil by provided the planet with 263 pages of insanley insightful thoughts in relation to… well. Read on… and if you are not subscribing to his blog, you should be. […]
[…] Digital Strangelove – or How I Learned To Stop Worrying And Love The Internet « Creative Is Not A… davidgillespie.wordpress.com/2009/10/19/digital-strangelove-of-how-i-learned-to-stop-worrying-and-love-the-internet – view page – cached Digital Strangelove – or How I Learned To Stop Worrying And Love The Internet October 19, 2009 — From the page […]
I came to this via a mention from Fred Wilson and really like what you have written. Have referred it to on to others. I think you have captured a lot of great thoughts about what we are currently going through—a fundamental change that is still not seen by many people. Or at least many people are in denial about. Particularly interested in your thoughts on Tumblr which you allude to a couple of times. With you be writing more about this?
Thanks for this, David. Simply brilliant! We need more of this. I have retweeted your presentation to most of the communication/ad industry in Germany.
Chris, Thomas, thank you so much for stopping by and commenting, so glad you found it of value.
@Chris Tumblr, to be honest, I’m still figuring out. There is something I just find fascinating about it, and I really dig how it segments data (don’t I know how to have a good time! ;]) – in Digital Strangelove I say text is becoming just text, but in Tumblr a text post can be just text, it can be from an IM chat, it can be a quote or even a link. Perhaps the medium will cease to be the message, but context (rather than content) will be king?
I have no idea what their plan is to turn it into a profitable business, but much like Twitter, I do think they’re building something of value. I think that any service that makes it easier for people to express themselves has a role to play in this revolution that is going on.
@Thomas Thank you so much for sharing it with your colleagues! I have a few friends in advertising in Germany who I am always saying I will come and visit – when I finally make that happen perhaps you and I can sit down and talk some more and enjoy some Gewürztraminer, it is a favourite of mine!
Thanks for that deck – beautiful and inspiring stuff … loved the way it was really an illustrated talk (no need for extra wordy crib sheet to go with this deck) – In fact it is probably quite a brief talk of about 262 sentences!
I’ve been thinking about social media alot over the last month (just started a blogging job in social media) and I keep thinking this is only the beginning we have no idea where this is headed. Watching my other half entertainng our kids in a pizza house with an app from “Where the wild things are” on his ipod today was strange … I know exactly what you meant about consumers choosing content rather than being interupted.
But the thing I loved most was your data + content stuff. Actually people have been saying that in the data mining field for ever but I liked you applying it to this context. I did a PhD in visualization of data or externalizations of data as I prefered to think of them. This was back in 97 when it was still quite hard to do interactive stuff on the web. However I really did believe then as i do now that interactive representations which empower users to explore data and thus pull out the content could be really powerful. This is giving users the power to create content from the data (removes yet another silo – analysts!) – guess this is starting to happen with some of the web viz tools. Any thoughts?
Anyhow thanks
One more thing
Data is the source of stories – that is why it is so important
Data -> Analysis -> Stories
Statisticians have always realised that the value of a good graph is that it summarizes a story. The best statisticians are excellent story tellers. What power if we can empower everyone to become story tellers with their data (-:
Lisa Tweedie
[…] now people are reading… Digital Strangelove – or How I Learned To Stop Worrying And Love The InternetAboutYou gave you awayIf you don't know me by nowI need something to believe […]
Truly awesome presentation. Thank you.
[…] colleagues and I here at SociaLNK were debating David Gillespies deck “Digital Strangelove” this morning. This is a presentation based on the premise that social media and the internet are […]
[…] I was reviewing David Gillespie’s slideshow deck titled Digital Strangelove – or How I Learned To Stop Worrying And Love The Internet (please click the link and take a few minutes to review–well worth it), which is an amazing […]
[…] and Google, something I was pleased to see given about a week earlier I had made the prediction in Digital Strangelove (slide 178) that a deal was imminent with one of them – turns out it was […]
[…] I’ll send an S.O.S. to the world November 4, 2009 Posted by David Gillespie in advertising. Tags: advertising, Advertising and Marketing, business, communication trackback Tomorrow I’m teaching a course at the agency I work at, titled (long before I arrived) “Today’s Digital Consumer”. The first thing I’ll be doing is pulling out “Digital” from the topic heading, which will come as no surprise to anyone who has read Digital Strangelove. […]
Nice work Gillespie. Plenty of food for thought…in fact, I’m full.
wow, that is incredible. thanks.
David
Your slide presentation pushed my thinking and will continue. Thanks for the inspiration. I’d really like your opinion on a subsequent post I created after reading your slide presentation. You can view it here http://www.relationship-economy.com/?p=7320
Jay, a pleasure, and thanks so much for stopping by! Heading over to check out your post now.
@lb and Ms. Jones, thank you guys, appreciate it!
[…] media to spread ideas and thought leadership? – special guest David Gillespie, Author of “Digital Strangelove” & Account Director at Maclaren […]
[…] those who’ve just joined us here by way of Digital Strangelove, thanks so much for stopping by. We’re going to keep talking about intent for a bit, at least […]
[…] you read nothing else… What I am basically on about Digital Strangelove The A – Z of 2.0 Why Australian GQ sucks (and how to fix it…) The Long Road To Ruin; A eulogy […]
Your slide show was very cool, and I loved the random humor. That said, I don’t really like that our “mediums” are changing so much. I love books–with actual paper, and I miss Polaroids! I think as long as one medium doesn’t completely take over another everything will be great.
[…] autor: david gillespie […]
The Information present in your site is very informative and, it gives a wide knowledge about many things. I was very much impressed with your site. It will guide me more.
Your blog is distinctive. I have found your blog innovative. You have chosen very incredible topic for your post. I cherished it.
[…] Digital Strangelove David Gillespie har satt samman en grym presentation över hans känslor till internet, och relationer som skapas där. Det är ett mindre livsverk på 260 slides, och givetvis färgat av hans egna tankar och funderingar – men en bra och pedagogisk genomgång av hur vi och nätet utvecklats. https://davidgillespie.wordpress.com/2009/10/19/digital-strangelove-of-how-i-learned-to-stop-worrying… […]
I love your informative writing style and hope you start blogging again. lol my blog is all about wheeled backpack and no way near as stylish as you.
[…] un update de los principios del cluetrain aplicados a las marcas, por david gillespie […]
[…] un update de los principios del cluetrain aplicados a las marcas, por david gillespie […]
[…] I was writing Digital Strangelove, it was born largely out of work being so busy that I didn’t have time to write semi-daily […]
[…] and Google, something I was pleased to see given about a week earlier I had made the prediction in Digital Strangelove (slide 178) that a deal was imminent with one of them – turns out it was […]
[…] those who’ve just joined us here by way of Digital Strangelove, thanks so much for stopping by. We’re going to keep talking about intent for a bit, at least […]
[…] few days ago I posted a presentation on where I think this space is headed. On slide 191 (yes 191) I mention something called The Three […]
I’m writing about how Marketing isn’t a department anymore (more or less) and about how the 4 P’s are now distributed across the organisation – which implies that along with everything else they need to do – CMOs need to negotiate the scope of what marketing is and does.
Anyway – this post popped into my head from a lifetime ago. When the internet was the wild-west, and all of us working in it were cowboys. I miss those days.