You light up my life like a polystyrene hat October 20, 2009Posted by David Gillespie in advertising.
Tags: advertising, Ogilvy, Rory Sutherland, Soup, TED
I give advertising a really hard time, partly because I work in it, and partly because it is a collection of some incredibly insightful and creative people who have chosen to try and sell more soup. I know soup needs to be sold, but I feel like after 8000 or so years of it, soup’s proposition is fairly well established.
Imagine my surprise when I found myself loving the below TED Talk from , Vice-Chairman and Executive Creative Director of Ogilvy UK. I originally found it via the newly-discovered (by me) brilliance of Simon Kemp, and after bristling self-righteously that someone would argue for perceived value instead of actual value, I found myself giggling at Rory and remarking to a friend how insightful he was; his delivery is so desperately English, I love it.
Watch and enjoy.
*Update* The afore-mentioned brilliant Simon Kemp is also sharp and posted a link to a Q&A done with Rory after the talk he gave.