I’ll send an S.O.S. to the world November 4, 2009Posted by David Gillespie in advertising.
Tags: advertising, Advertising and Marketing, business, communication
Tomorrow I’m teaching a course at the agency I work at, titled (long before I arrived) “Today’s Digital Consumer”. The first thing I’ll be doing is pulling out “Digital” from the topic heading, which will come as no surprise to anyone who has read Digital Strangelove.
I’m wrestling with theory vs. practice right now though; it could be a very practical talk, or it could be one of big ideas, and I’m not sure where the common ground is. I feel like it’s a moment for practical advice, for saying things people can take away and do. I also feel like advertising spends too much time just doing, and not enough time thinking about how it should be done.
Regardless, I’m thankful to have an audience that stretches across a variety of disciplines, from media planning to print production, and I’m hoping what comes out of it is a practical discussion, a lively debate and some points of view that challenge my own. It isn’t about being right, it’s about being least wrong, and I’m viewing all of this space right now with a smile and a shrug and a sly nod to a future version of myself who is already looking back and saying “Remember when…”
Image courtesy of the gracious and lovely Hugh Macleod.