That’s not the shape of my heart January 19, 2010Posted by David Gillespie in business strategy, technology.
Tags: Add new tag, Apple, Google, iPhone, Nvidia, Smartphones
Interesting video the magic that is The David Report turned me onto, looking at and thinking about the future of magazines. I am somewhat of a junkie for the form and don’t doubt it will continue (in some fashion).
This has me thinking also about devices as a whole, and particularly the arms race that is on in the mobile space.
Everyone is excited to have Google‘s skin in the game with Android, and are touting them as the challenger that can actually take on Apple and their much-loved iPhone. The problem facing Google and its partners is not developer support, of which there is plenty, but control over the hardware environment.
See an iPhone developer makes an app once, and releases it. They don’t need to deal with different specifications regarding screensizes, peripherals, keyboards, cameras, what have you. An Android developer has all of that, plus chipsets from Intel, Nvidia and others. The increased overhead in supporting multiple platforms will, I believe, lead us to a place where apps exist on one Android device and not another, leading to negative user-experiences which will directed partially towards the manufacturer, but more so towards Google. Contrast that with the iPhone, which while it has well-documented flaws, is a consistent experience for every person that owns one.
I’m in the camp of people who think Android is the platform that will challenge the iPhone for dominance of the market, Google to need to invest more in the hardware for this to become a race; right now they’re just running warm-up laps.