Tell the whole world the truth is back November 15, 2009Posted by David Gillespie in intent, work/life.
Tags: advertising, Doc Searls, Facebook, Intention, Isaac Newton, marketing
I’ve spent the last couple years talking about intent in various guises. Sometimes related to marketing, sometimes to business, but always, always at the heart of what anyone is doing. It has become an intrinsic part of what I write about, as anyone who has been with me for a little while will attest.
In February 2008 I penned a piece looking at Facebook’s advertising ecosystem (things have changed dramatically since) and referenced a piece by your friend and mine Doc Searls on The Intention Economy. This phrase showed up again in a presentation I did called Digital Strangelove, and I realised just today, after stumbling across Doc referencing that presentation (tremendous honour and incredibly humbling) that despite spending a long time making sure the appropriate references were in place and credits given, I had not tipped my hat to Doc and his original article which clearly made an impression on me.
Thankfully the medium within which we work allows for easy retraction, correction and re-dissemination of correct information – if we choose to take advantage of it. I have updated my deck with a link to Doc’s original piece in the credits, and wanted to take the time to acknowledge the source of that phrase. Additional credit I can only add by stealing from Sir Isaac Newton: if I have seen further, it is by standing on the shoulders of giants.
On the road again October 29, 2009Posted by David Gillespie in branding, intent, marketing, philosophy, work/life.
Tags: Amazon Kindle, British GQ, Heidi Klum, Jack Kerouac, Lynne Truss, Mark Earls, Public transport
I have had Jack Kerouac‘s On The Road given to me a gift to keep at least three times. I imagine some combination of traits my friends spotted in me (wannabe-philosopher mixed with restless-and-easily-distracted) focused their attention on this book. When people visit, they remark on the copies that line my shelf:
“You liked it enough to buy it twice?”
“No. I ignored it long enough to be given another.”
This is not about that book though. This is about perception (and a little intent).
…I like to see what other people are reading on the bus or the train; how far they’ve got; whether they’re enjoying it. It seems to me that such information needs to be public for the good of us all and I’m sad to think of reading in public places ultimately becoming so private…
Lynne was lamenting the arrival of E-Readers and the disappearance of actual book and magazine covers from the parks and cafes and public transport systems of the world, along with the loss of a shared look or a fleeting conversation about the work at hand.
Lynne Truss’ worry stems from the removal of social identifiers in public spaces; it seems we don’t just judge a book by its cover, but the reader as well. I smile whenever I see another grown-up reading Harry Potter in public, because I remember being consumed by those books and also embarrassed to have them out in public without an 8 year old in sight. We use these things (and clothes, iPods, cars and holidays) to signal via the perceptions we assume others will have. My intent given my office wardrobe today of boho-cardigan and falling apart at the seams (but limited edition John Varvatos-collaboration) Converse sneakers, is to signal something true about myself; unfortunately that truth is little more than the clothing equivalent of the never opened copies of Kerouac’s masterpiece, or as I wrote in Everyone 2.0, you’re unique.
Just like everyone else.
I have friends (they shall remain nameless because I love them dearly) who have taken great pleasure in displaying tomes they have conquered in the name of enlightenment. These friends drew more pleasure from others seeing they had read (or at least bought) the appropriate books than perhaps they did from the work itself. On The Road is a book a selection of my friends feel I am supposed to have read, and as anyone who knows me will tell you, something someone says I am supposed to do instantly defaults to the thing I am least likely to do. Their intent is to help me appear a culturally astute and well-rounded individual; my intent is the equally pretentious attempt to thumb my nose at convention simply for the sake of it.
Now, my favourite magazine is British GQ as its collection of columnists is a veritable who’s who of the UK’s newspapers. They are regularly funny and insightful and it pains me when the publisher stoops to putting a scantily clad woman on the front cover, partly because the writing is better than that suggests but also because I then feel the need to explain to others, much as the joke about Playboy goes, “I read it for the articles.” Perception reveals, or so we would assume, intent. Perception is also said to be reality, and so given the option of tangling with the looks I imagine women might give me on the subway in the mornings, I opt for Wired and instead leave Heidi Klum in her various states of undress on my coffee table for next Sunday (sorry dear, you know how it is).
Back to the Kindle, on one hand I like where we’re heading as I could potentially just read A.A. Gill‘s column without wondering if someone’s nipple is slipping out on the other side for the rest of the train to see.
On the other hand I’m envisioning a birthday not too long from now, where a gift arrives as a download along with a note “Didn’t see it in your “Read Items” list on Amazon and thought to myself David is supposed to have read books like this!!”
The identifiers are perhaps moving out of the physical world in some ways, I doubt however this will have much impact on the intentions we have for everyone else’s lives.
I’ve got big ideas, I’m out of control (Commented on “A VC”) September 9, 2009Posted by David Gillespie in conversation, philosophy, work/life.
Tags: Australia, Canada, DNA, Fred Wilson, Hong Kong, Society and Culture
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Fred Wilson has an interesting short piece up this morning on failure. After reading it, I left the following comment:
I was doing a review of a (young but brilliant) guy on my team recently, and as we were discussing the feedback he said to me “You know, the thing I worry about more than anything is making mistakes.”
I looked at him blankly and said “That is like fretting that the sun might come up tomorrow. Guess what? It’s going to happen! Don’t worry about making mistakes, worry about things you can actually have a positive impact on. If you spend your time worrying about the possibility of mistakes you’re not going to get anything done.”
Now, being Australian (living in Canada atm), there’s a fair amount of a “no worries” attitude that is ingrained in us, but Fred I think you hit on something really crucial about the States – the fact that success is rewarded and if you fail you are encouraged to give it another go; as fortunate as I feel to be from Australia we don’t have the latter as part of our psyche. I’ve benefited from tremendously from growing up in Hong Kong among other places, and I think a willingness to get it wrong is one of the best things any society can have in its DNA.
It’s probably also the reason I’m a long way from home right now :)
Now, I adore Australia and it will always be home. We do have an odd relationship with success and failure though, born no doubt from a myriad of cultural sources others I’m sure have written long and eloquently about, and which I don’t want to get into right now. Instead I’ll just say, as I did the other day when someone asked me what this blog was about, I said “big ideas”.
“Are they the right ideas?”
I laughed and said “That my friend, was never the point.”
So, here’s to the big ideas today. Wherever they lead us.
You’re invisible now August 17, 2009Posted by David Gillespie in creativity, digital strategy, technology, work/life.
Tags: Bob Dylan, crackunit, Faris Yakob, Google, Iain Tait, Like A Rolling Stone, Norway, Oslo, Seinfeld, Slideshare
I was going to title this “Princess on the steeple and all the pretty people” but that was too obscure, even for me. 5 bonus points to the person that picks the song without using “The Google“.
So my motivation has been a little lacking lately (alliteration = triple word score), and try as I might I hadn’t been able to rekindle it. I chatted long into the night with your friend and mine Matt Granfield who pointed me to his recent piece on sourcing the appropriate place to express a particular thought. I read it and it rang true, though it uncovered another thought of mine, that being a general wondering how long we will maintain digital identities we segment into neat boxes as if our own lives existed in a similar fashion.
And that’s when it occurred to me that something had recently clicked inside my head, and all of a sudden I realised that even using the word “digital” felt utterly redundant. When it permeates so much of what we do on a day to day basis it ceases to make sense in drawing any distinction. Having an afore-mentioned neat little box for it has worked until now, because for a long time it existed in a way we could separate and escape from. Now however we’re in a place where it no longer makes sense to segment it, and to not include some sort of digital element to a campaign, a product, a service, whatever is to commit commercial suicide (extreme viewpoint I know, prove me wrong!).
While this thought was buzzing around my head I swung by TIGS, as Faris had posted plenty while I’d been sunning myself in France. He, of course, had gotten here a little bit before me but along the same line of thinking, having said
Increasingly I’m finding the work ‘digital’ more of a hindrance than a help. It’s too broad to mean anything.
in the same post he linked a great Slideshare presentation from Helge Tennø, Strategic Director of Screenplay, an Oslo, Norway-based agency. Helge’s presentation is simply titled “Post-Digital Marketing”, and while I’m loathe to attach a new name to it, it seems to make sense. Have a look at the deck, it’s really quite lovely.
Of course Iain Tait beat us all there, telling me early in ’08 “digital is not a thing anymore”. I didn’t get it at the time, but I do now. My only concern is having canned UGC, social media, and now “digital” itself, I’m going to need to invent some new things just to shit on them.
And I’m quite OK with that. And I’m OK with not writing about “digital”, in fact I’m excited about it.
“You’re excited by a blog ostensibly about nothing?”
Show me the way July 15, 2009Posted by David Gillespie in creativity, technology, work/life.
Tags: digg, Google, Huffington Post, Information Architects, Japan, Wired
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From the “I-have-too-had-girlfriends!” department, Japan’s Information Architects released and delivered straight to my door their latest Web Trend Map, an ongoing series mapping the Internet to various public transport systems. Version 4 which has just been released is the Internet mapped onto Tokyo’s Metro System. If I’m at Wired and I want to get to Digg, I have to take the News Line to The Huffington post, get on the Domain Train to Google, then switch onto the Filter Line to wind up at Digg.
One part document of how far we’ve come, one part time capsule for us to look back and say “Remember when…?”, the poster is shipping now, and even the most laid back of hipsters in the agency have swung by my office, stood back and said “…that’s actually quite cool.”
At just under 3′ by 4′, it is a fine addition to, well, any surface you care to put it on.
Blood on blood April 20, 2009Posted by David Gillespie in work/life.
I don’t bleed much these days, not like I used to. In high school I would run myself ragged at lunchtime playing basketball, the hot asphalt beying for the blood of anyone who didn’t quite manage to land right. A couple spills I took are fresh in my mind, one in particular had me going head over heels, and arms, shoulders and knees all took a beating, those scars are still evident if you know where to look.
The blood gets drawn from diving into a situation too enthusiastically, it seems like the older we get the better we are at avoiding the scrapes; I’m more likely to cut myself with a kitchen knife or shaving than I am from a missed lay-up. And the cuts and bruises we used to wear with pride get hidden away in shame instead of laid out for the world to see as the badges of honour they once were.
As I am fond of saying, we should jump for the sun. We may not reach it, but at least we get off the ground.
Get out your battle scars, and go in search of more.
Give me gin & tonic March 13, 2009Posted by David Gillespie in branding, storytelling, work/life.
I’m not a big spirits guy, but I love gin. My favourite, Hendrick’s, is by it’s own admission “Not for everybody.” This little booklet that comes attached to every bottle I adore. It is of course sperfluous to the gin, but extends the brand beyond a drink. You could argue it shouldn’t be about more than the contents of the bottle, but that wouldn’t help explain why Coke’s market cap is valued at only $60 billion in assets, but $120 billion when you take brand into account (thank you The Brand Gap).
I love this because:
- I already dig gin, so I’m predisposed and biased
- It doesn’t take itself seriously, therefore digs into Mr. Ries’ law of candour
- It makes itself a social object, and larger than the drink
- Like the Nike’s and Apples of the world, it loves something above its product, in this case the peculiar, and expresses that in the form of a drink the Wall Street Journal named “Best Gin in the world” in 2003
- The story around the drink makes it tribal and is a clear distinction between those who drink Hendrick’s and those who ask for Tanqueray or Bombay Sapphire. That connectedness is crucial in this day and age.
I think it’s about G&T time…happy weekend everybody.
Treetop Barbie March 5, 2009Posted by David Gillespie in branding, marketing, philosophy, politics, work/life.
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On the subway this morning I was watching the below TED talk by Nalini Nadkarni on her work as an ecologist, studying life in the canopies of rainforests. It’s a great talk which i recommend you check out, my favourite part though was her institution’s appropriation of every girl’s favourite doll, Barbie.
They buy them from thrift stores and other cheap outlets then hand-sew costumes for them and send them out. They’re also available for purchase which makes me wish I had cousins who were young enough to get one for!
A few thoughts:
- I love the appropriation of a classic symbol, recast with new meaning in this day and age
- Is this brand-jacking? Maybe, but not in a way that casts the original in a bad light
- If I were Mattel I would be all over this. Nalini’s group send a booklet out with each Barbie on the work they do, Mattel could release a whole line of eco-warrior Barbie, created entirely from renewable materials in a series of different guises. Sea-Rescue Barbie, Treetop Barbie…Ivory Coast Barbie? (ouch!)
I’m wondering about other campaigns, brands, products, services, whatever. Major symbols like Barbie that can be given new purpose in an eco-aware age. There’s a lot of chatter right now on how green issues will be cast aside as people just try to hang on to their homes, I’m hoping initiatives like this might manage to keep it front of mind for people.
This post is also a special dedicatuion to Alex White, one of my best friends and a tireless eco-warrior himself. He gets married to an extraodinary woman (hi Fern!) tomorrow, a wedding I am sadly not in Australia for. Mate, I love you to absolute pieces and am sorry I can’t be there to share your special day. I cannot wait to hear about it, watch the videos and catch up when I’m back home at the end of the year.