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This is for everyone out in the real world September 3, 2009

Posted by David Gillespie in digital strategy, marketing, social media.
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2 comments

There was always something about the idea of influencers I didn’t quite get, as if someone interested in being one somehow popularised the term, and it became self-evident based on that. It was easier for me to believe the audience tuning in to American Idol were environmentally pre-disposed to engaging in that type of content than it was to accept mass stupidity had somehow infected the entire known world. Mind you, that may still be the case…

Never the less, your friend and mine Katie Chatfield has a stunning piece up about this, citing research suggesting the important thing is not key influencers changing behaviour en masse but rather easily influenced people influencing each other in an interminable cycle. The main deck she references is below, but go visit her and say hi, she is a bit of a genius after all.

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