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On to the next one (Commented on “Gary Vaynerchuk”) September 24, 2009

Posted by David Gillespie in business strategy, digital strategy, social media, technology.
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Seems everything is moving so fast right now, I’m finding it hard to take the time to write. So instead I’m trying to read more, comment, and where I can bring those comments back onto this blog. I wish WordPress had a Disqus plug-in for their hosted sites (which is what this one is) as that would mean we could continue the larger conversation wherever we were, unfortunately they bought a Disqus competitor, so that is unlikely.

Your friend and mine Gary Vaynerchuk posted a video saying social media wasn’t the “seasoning” to the changes going on, it was the steak. I have a slightly different take on this, which I commented on. Watch the video then see below.

I feel like the “steak” is made up of so many things though, of which social is a part of.

Or to put it another way, we’ve operated under the guise of the Internet being, well, the Internet, and “social” being a part of that.

The reality is the web is *inherently* social, and given every business must have a presence online, every business is now missing something core if they don’t have a social aspect to what they do.

In the ridiculous growth that we’ve seen the web go through, I think we’ve confused maturity with expansion. We’re still figuring out exactly what this beast is, but I think we can assume bringing people together and giving them something to do is not going to go away.

So, here’s to the steak. I wonder what else it comes with? =]

Originally posted as a comment
by davidgillespie
on Gary Vaynerchuk using DISQUS.

This is an echo of something I said to Fred Wilson last November which he re-blogged here, which is itself an eho of a post I made last October. Social media is not part of the web, it is the web. The sooner we all realise that, the sooner we get onto the next thing.

And as a fan of buzzwords and technology, I always love the next thing.

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Set up a camera, let the video run June 10, 2009

Posted by David Gillespie in technology.
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So a couple days back I met with a company called mDialog who came in to share their video serving platform at the house that Jack built. The pitch is fairly straight forward, it is a proprietary platform designed to stream and share video content across the web as well as streaming it to phones on devices that support it. The system also supports pre and post-roll ads, so it adds up to a play in a space I’m a big fan of: experiences facilitated by brands. Planning a new web series? mDialog provides a platform for delivery and monetisation. Their platform is also looped into Double Click, so you can get your hands on some robust reporting either side.

Now, the above is all well and good. My criticism (which I shared with them) is the solution warrants building a new community and driving traffic to an environment which would otherwise lie dormant. The noise to signal ratio of YouTube is immense, but it comes with an existing community which can, when used correctly, deliver a life of its own.

What I feel would be a more interesting move is to have the ability to put clips on YouTube and then integrate the comments from everywhere that clip gets embedded. mDialog have already made a shrewd move in allowing Disqus-style functionality with comments being displayed everywhere a clip gets embedded, taking that one step further would allow the benefits of a ready made and heavily trafficked site like YouTube with the fantastic back-end tools provided under mDialog.

There was another product they shared which I agreed not to talk about yet, but it was, to my mind, much more exciting. They should be launching it sometime around the end of July, I look forward to talking about it then.

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Image courtesy of Thomas Hawk, with thanks to compfight.