You’re invisible now August 17, 2009Posted by David Gillespie in creativity, digital strategy, technology, work/life.
Tags: Bob Dylan, crackunit, Faris Yakob, Google, Iain Tait, Like A Rolling Stone, Norway, Oslo, Seinfeld, Slideshare
I was going to title this “Princess on the steeple and all the pretty people” but that was too obscure, even for me. 5 bonus points to the person that picks the song without using “The Google“.
So my motivation has been a little lacking lately (alliteration = triple word score), and try as I might I hadn’t been able to rekindle it. I chatted long into the night with your friend and mine Matt Granfield who pointed me to his recent piece on sourcing the appropriate place to express a particular thought. I read it and it rang true, though it uncovered another thought of mine, that being a general wondering how long we will maintain digital identities we segment into neat boxes as if our own lives existed in a similar fashion.
And that’s when it occurred to me that something had recently clicked inside my head, and all of a sudden I realised that even using the word “digital” felt utterly redundant. When it permeates so much of what we do on a day to day basis it ceases to make sense in drawing any distinction. Having an afore-mentioned neat little box for it has worked until now, because for a long time it existed in a way we could separate and escape from. Now however we’re in a place where it no longer makes sense to segment it, and to not include some sort of digital element to a campaign, a product, a service, whatever is to commit commercial suicide (extreme viewpoint I know, prove me wrong!).
While this thought was buzzing around my head I swung by TIGS, as Faris had posted plenty while I’d been sunning myself in France. He, of course, had gotten here a little bit before me but along the same line of thinking, having said
Increasingly I’m finding the work ‘digital’ more of a hindrance than a help. It’s too broad to mean anything.
in the same post he linked a great Slideshare presentation from Helge Tennø, Strategic Director of Screenplay, an Oslo, Norway-based agency. Helge’s presentation is simply titled “Post-Digital Marketing”, and while I’m loathe to attach a new name to it, it seems to make sense. Have a look at the deck, it’s really quite lovely.
Of course Iain Tait beat us all there, telling me early in ’08 “digital is not a thing anymore”. I didn’t get it at the time, but I do now. My only concern is having canned UGC, social media, and now “digital” itself, I’m going to need to invent some new things just to shit on them.
And I’m quite OK with that. And I’m OK with not writing about “digital”, in fact I’m excited about it.
“You’re excited by a blog ostensibly about nothing?”
Beersphere comes to Melbourne on Thursday, November 13th! November 9, 2008Posted by David Gillespie in industry news, work/life.
Tags: Beersphere, Faris Yakob
Your friend and mine, Faris Yakob decided to organise a get together in New York of Planners, social media folk, general riff-raff the kind of which your mother warned you about. Obviously we can’t all attend that gathering so instead November 13th is International Beersphere Day, where a gathering just like that goes on in your own backyard (if your backyard happens to be one of the places it is being organised.)
Those who call Melbourne their backyard should come along to Red Hummingbird, 246 Russell Street, just up from the corner of Lonsdale from 6:30pm. We’ll meet on the rooftop as I’m banking on the weather being lovely (currently predicted to be 29 degrees!), if you haven’t been there before you will see a red birdcageover the entrance.
My friend Tim will be there, as will a bunch of others whose blogs I do not know the addresses of. Wait I can probably steal them from Jules…here we go, I am pleased to offer an extra-special invite to:
Pigs Don’t Fly, I Hate Ads , Simon Says , The Gruen Transfer , ProBlogger, Brand DNA , The Wayfarer , PR Disasters , Pixel Paddock, In my atmosphere, The Zeitgeists, Current Issues in Marketing Strategy , FRANKthoughts, Wonderwebby , Marketing Today, Gen Y Marketing Podcast, Marketing Geek , Marketing Easy, A blog about digital media, The Body Shop Activist
…as well as anyone else who’d like to join. Pre-requisites for attending are a) you are not an asshat and b) you like alcohol.
If you’re not in Melbourne, take a look below to see if a gathering is happening near you, otherwise you can organise one! Get in touch with Faris or myself, we will steer you in the right direction.
The Date: Thursday November 13th 2008
[That’s next Thursday]
The places – well….
New York [with me]: Obivia, 201 Lafayette Street from 6pm. [Happy hour runs until 8pm and there should be some free Ketel One splashing about too. Don’t say I don’t look after you.] MAP.
London [with Rachel and Co]: Will meet 6.30pm onwards at the Commercial Tavern, 142-144 Commercial Street, London E1 6NU. We’ve got the upstairs bar. See you there! Details.
Shanghai, Brisbane, Bucharest also going to take part hopefully – will update you once I have details confirmed.
See you Thursday, call me on 0404078686 if you run into trouble. I look disturbingly like the guy in the Facebook link to the right of this post.
Oh, and drop me a line if you’re going to come along and I’ll add you to the list of blogs above.
Knee deep in the hoopla June 25, 2008Posted by David Gillespie in web 2.0.
Tags: Adspace Pioneers, Balloonacy, Faris Yakob, Julian Cole, Moore's Law, Naked Communications, Ninjazoo, Talent Imitates Genius Steals
1 comment so far
My esteemed and learned friend Julian Cole just put me on to a fantastic blog, Talent Imitates, Genius Steals. Written by Faris Yakob who heads up planning for Naked Communications’ New York office. I’ve just read a post from Faris talking about a new t-shirt service a friend of his has started, in the same post he references a campaign going on for Orange in the UK called Balloonacy, which I seriously heart (and would be playing if my platform of choice was more customisable – look for a move to be made shortly in this space).
This is a great idea for one of the same reasons I love the Orange Balloon Race that’s running at the moment…it understands that the web is the platform and that from here on in, identity is distributed.
The web is the platform! I’ve been thinking this for a while, but for some reason it only just made sense. In the ye olde days people created work based on the limitations of the hardware, we’re now creating work based on the limitations of the software. In addition, while Moore’s Law may be running out of steam in the sense he was talking about traditional computing, it did not allow for the rise of mobile computing, and I’m more interested about the evolution of the handset than I am about a slightly faster laptop.
I don’t really know where I’m going with this, but I’m excited!