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Viral; one connection at a time November 9, 2008

Posted by David Gillespie in marketing, social media, web 2.0, work/life.
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Earlier this year in one of my regular guises as copywriter-to-the-stars, I wrote an EDM piece for a competition that began “Oh hai.” It was a pure-play in my mind at the folk who would know instantly what I was talking about and at none of the people who wouldn’t. In hindsight it perhaps wasn’t the brightest move to make, but I was feeling something in my gut at the time that Seth articulated really well recently – in order for people to feel like they belong, some people have to feel like they don’t belong; to have insiders you have to have outsiders. I wanted the people who got it to understand a fundamental truth about the brand I was writing for. They did, but I also learnt very quickly that the audience I had in mind was smaller than I thought it was – at least for that particular brand.

We live and learn.

Anyway, for those that don’t know, “Oh hai” has its roots in LOlcats, made most famous over the past 18 months by the emergence of I Can Haz Cheezburger. Their CEO, Ben Huh gave a talk this year at the Web 2.0 conference (the same conference featuring the inimitable Gary Vee) about the success they have achieved – almost 100 milion page views a month! His take on things is really simple and a great lesson lies herein for marketers, Ben is focused on two things:

  1. Facilitating 1-to-1 connections
  2. Making people happy for five minutes a day

Vodpod videos no longer available.

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Take some time to watch it this morning, it’ll make you smile. Oh, found via Dino who is organising this week’s BeerSphere in Toronto.

Happy Monday everybody.

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Three of the best for Marketers November 7, 2008

Posted by David Gillespie in conversation, marketing, philosophy, social media.
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My friend Matt put up a great post – The Ten Best Marketing Tips Ever. I’m not crazy about all of them, but these three are gems:

  1. Make your customer service truly remarkable. No, seriously, you don’t understand. Not good. Not brilliant: remarkable.
  2. Find time to get active in your industry association. Offer to be secretary and do an amazing job. Do extra stuff that no one wants to do and do it really well. You’ll be a captain of industry in six months.
  3. Engage your customers properly, start conversations with them online and offline (you know, like, when they’re in your store) and do it because you want to, not because it’s the latest fad. Smile like you mean it.

Some thoughts:

  • Remarkable is such a good idea, and so under the radar still. Take it, eat it for breakfast. Own it. Be it.
  • I was telling my new friend Lisa, there’s always an opportunity to be a thought-leader, and she’s reaching out to small businesses on Queensland’s Sunshine Coast and making a really positive impact by just being good. If you’re in that area and need a hand, get in touch with her.
  • Passion counts for more than degrees and experience and networks combined. Full stop. Look at my friend Jules for proof of that.
  • Matt references Gary Vee’s brilliant talk from the Web 2.0 conference, which is required reading watching if you’re a reader here (“Stop watching fucking Lost!”). The other great insight from that talk is (and I’m paraphrasing) “Listening is one thing, giving a shit is a whole other thing.”

OK. Go enjoy the weekend.

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Hold up (wait a minute) September 30, 2008

Posted by David Gillespie in web 2.0, work/life.
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Take 15 minutes out from whatever you’re doing right now to watch the below video. I realise it is video over-kill today, but you need (<– Note the use of “need”, not “should”, need) to watch it. I promise you there is nothing more important in the next 15 minutes than watching it.

Nothing. It will even make you smile. Promise (you can trust me, I work in advertising).

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