It’s never been like that August 4, 2009Posted by David Gillespie in business strategy, technology.
Tags: Barriers to entry, Fred Wilson, Google Reader, The Guardian
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Apologies for the recent period of AWOL-ness, I stepped away from real life for a couple weeks trotting around Europe, recouts of which will be posted shortly over at my non-marketing online self. Final thought: there’s an incredible untapped audience of tourists; watch this space.
Back into things though, and my Google Reader overflows with tech and marketing goodness (as well as more from Rod Stuart Loves The Hamptons of course). One post from Fred Wilson stood out for me: Streaming Kills Piracy. It’s a short take on how his son has taken to legitimate means of watching his favourite TV show rather than downloading episodes illeagally. It’s a classic case study in making the barrier to entry lower than the alternatives.
And then this morning, I came across this story in The Guardian which talks about a collapse in illegal sharing and a commensurate increase in legal streaming. The story says 26% of 14 to 18 year olds shared music illegally last month compared to 42% in December of 2007. The story also says 65% of teens stream music regularly.
‘Lo and behold, me and my generation of reprobates aren’t the thieving bastards old media had us pegged for. What you can count on however is a relentless dive to the easiest experience available. Yes, paid will always be a hurdle when positioned next to free, but instant compared to delayed is just as compelling, perhaps even more so.
Look at your own business. What are the barriers to entry that you can bring down?
Tags: Gary Vaynerchuk, Google, Google Reader, storytelling, Tools
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My Gmail inbox was out of control. I had over 1300 unread emails in it. Part of that is due to poor email handling habits on my end, but it’s also due to a lot of people sending me information I don’t want or need.
My Google Reader is also overflowing, but it’s full of content I have asked for, stuff I want and, very occasionally, need. in catching up on my feeds over lunch just now though, I came across the below video from Gary Vaynerchuk.
Vodpod videos no longer available.
I have a lot of friends working in PR, I hope they watch the video. More than that I hope their clients do too.