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You gave you away October 21, 2009

Posted by David Gillespie in business strategy.
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3 comments

A few days ago I posted a presentation on where I think this space is headed. On slide 191 (yes 191) I mention something called The Three Musketeers rule, All For One or One For All. The former is siloed value creation, the latter creates value for an ecosystem.

I realised in the shower last night (keep it clean people) I had actually been thinking about this since November when I drew the below image:

I believe the Internet is, on a DNA-level, structured to create value for an ecosystem, and I believe this is why we’re seeing traditional business having a hard time playing in the new landscape, with models being destroyed and a new kind of value creation making waves.

This is also why I’m still on the fence about Facebook over the long term. Nobody can deny their growth or do anything other than applaud getting to profitability. But I feel on an instinctive level the model is All For One, it’s old media dressed up in shiny new threads, it’s a system that creates value for Facebook alone, and it’s questionable if any value is created outside of its walls.

In the presentation I included a slide of companies who are operating with a One For All approach:

Looking for a model?

Looking for a model?

If over time it transitions into One For All it will be interesting to watch. As it stands now, I can’t help but feel it is organised against the natural order of the Internet, which is open and connected. We’re seeing what happens when you do that across all kinds of industries, and it being an Internet darling does not exclude it from the same principles.

Even Rome fell people.

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