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Don’t believe the hype July 2, 2009

Posted by David Gillespie in business strategy.
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Image representing Rupert Murdoch as depicted ...
Image via CrunchBase

I just finished working my way through a series of lectures given by Rupert Murdoch late last year on the future of media, something my good friend Jeremy Smart put me onto. The six-part series reveal a far more insightful and aware captain of industry than I think even Murdoch’s biggest fans would give him credit for. Waxing lyrical on everything from the impact of Craig’s List on newspaper classifieds to the educational needs of his birth country (Australia), Murdoch’s lectures show a man not wearied by age, instead acutely aware of where his media empire stands and thoroughly steadfast in his vision for a strong if dramatically altered future for news media, and for Western civilization itself.

Those not from Australia can perhaps skip the introductory lecture as it is fairly antipodean in focus; the remaining five though are candid and incredibly insightful, and will turn even the most hardened cynic into something of a believer in the boy who began his media career in Adelaide, one shoulder carrying the local paper, the other his father’s coffin. Do yourself a favour, and check them out.

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