Lightning strikes, maybe once, maybe twice February 11, 2010Posted by David Gillespie in business strategy.
Tags: Add new tag, Foursquare, Zagat Survey
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So I went on a wee tear the other day, and in response to Bud Caddell’s pondering if the future needed agencies, posted a series of points on what was and was not going to work for companies who sought to play the kind of role in business agencies have played thus far.
As part of that piece I wrote the following:
Agencies with big technical production capabilities need to send the work out to be done more cheaply, take the best and brightest they have and remake that department as a research & development arm. There is no reason Foursquare could not have been created by Zagat’s; but nobody was working on that kind of problem.
And today we announced a partnership with Zagat aimed at rewarding foursquare users for discovering and experiencing Zagat Rated places in their city. If you’re in New York, San Francisco, Los Angeles, Chicago or Boston you can now “follow” Zagat on foursquare to unlock insider tips about nearby restaurants. And of course, we’ve added a Zagat “Foodie” badge that can be unlocked by dining at some of these Zagat Rated restaurants.
…I’m just saying…
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