All that noise, all that sound November 17, 2009
Posted by David Gillespie in philosophy, technology.Tags: communication, Kids and Teens, technology, Video
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So my agency is on a decent size pitch at the moment, and we were talking about the acceleration of technology over the last three years as it pertains to this particular company. And we were video taping various people saying different things and so I of course being the narcissist I am went off back to my desk and sat running a monologue over and over in my head, trying to think of something clever to say while being able to toss it off as if it was largely off the cuff.
And then when they came to film me I was on a conference call. And then the opportunity was gone because they’re in a bit of a rush.
The thing I thought of though, I thought was quite interesting, and it was this: the technological revolution we’re going through right now is currently being framed as a change in lifestyle, when what we’re really dealing with, on a really fundamental level, is a change in life itself. 20 years ago, many-to-many communication was basically impossible, and even one-to-many was limited to those who could afford to do it, usually requiring a publisher.
Now anyone can, and because there are still more people in the world who knew life without the Internet than there are who only know the Internet, being always connected is deemed a lifestyle and a choice. As that ratio changes however, being disconnected is going to be seen as a lifestyle and what is currently (at least in some circles, not mine) considered an “other” state, will be the norm.
The norm on the rise now is being able to get a message to anyone you want or as many people you want at any time you want. After thousands of years of relative status quo, it’s changed over night. Which is why I say the web is young, and why I say we haven’t fully grasped all this yet. I could just have a smaller mind than most (it has often been suggested), but sitting and pondering it for a moment kinda blows it to a thousand tiny pieces.
And having said all that, the only thing I can be sure of is I would have wound up on the cutting room floor, with the Creative Director going “Do you really have to do that every time?”.
…I suppose I do…
Tell the whole world the truth is back November 15, 2009
Posted by David Gillespie in intent, work/life.Tags: advertising, Doc Searls, Facebook, Intention, Isaac Newton, marketing
3 comments

- Image via Wikipedia
I’ve spent the last couple years talking about intent in various guises. Sometimes related to marketing, sometimes to business, but always, always at the heart of what anyone is doing. It has become an intrinsic part of what I write about, as anyone who has been with me for a little while will attest.
In February 2008 I penned a piece looking at Facebook’s advertising ecosystem (things have changed dramatically since) and referenced a piece by your friend and mine Doc Searls on The Intention Economy. This phrase showed up again in a presentation I did called Digital Strangelove, and I realised just today, after stumbling across Doc referencing that presentation (tremendous honour and incredibly humbling) that despite spending a long time making sure the appropriate references were in place and credits given, I had not tipped my hat to Doc and his original article which clearly made an impression on me.
Thankfully the medium within which we work allows for easy retraction, correction and re-dissemination of correct information – if we choose to take advantage of it. I have updated my deck with a link to Doc’s original piece in the credits, and wanted to take the time to acknowledge the source of that phrase. Additional credit I can only add by stealing from Sir Isaac Newton: if I have seen further, it is by standing on the shoulders of giants.
Thanks Doc.
I’ll send an S.O.S. to the world November 4, 2009
Posted by David Gillespie in advertising.Tags: advertising, Advertising and Marketing, business, communication
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Tomorrow I’m teaching a course at the agency I work at, titled (long before I arrived) “Today’s Digital Consumer”. The first thing I’ll be doing is pulling out “Digital” from the topic heading, which will come as no surprise to anyone who has read Digital Strangelove.
I’m wrestling with theory vs. practice right now though; it could be a very practical talk, or it could be one of big ideas, and I’m not sure where the common ground is. I feel like it’s a moment for practical advice, for saying things people can take away and do. I also feel like advertising spends too much time just doing, and not enough time thinking about how it should be done.
Regardless, I’m thankful to have an audience that stretches across a variety of disciplines, from media planning to print production, and I’m hoping what comes out of it is a practical discussion, a lively debate and some points of view that challenge my own. It isn’t about being right, it’s about being least wrong, and I’m viewing all of this space right now with a smile and a shrug and a sly nod to a future version of myself who is already looking back and saying “Remember when…”
—
Image courtesy of the gracious and lovely Hugh Macleod.
Smoke on the water October 31, 2009
Posted by David Gillespie in business strategy, technology.Tags: Biz Stone, Google, Microsoft, Steve Jobs, Twitter, web 2.0
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- Twitter’s Biz Stone (via CrunchBase)
At the recent Web 2.0 conference, Twitter search deals were announced with both Microsoft and Google, something I was pleased to see given about a week earlier I had made the prediction in Digital Strangelove (slide 178) that a deal was imminent with one of them – turns out it was both.
Twitter’s Biz Stone has gone on the record saying of all the options they are considering for a revenue model, advertising is the least appealing. My feeling on that statement is this: either they changed their minds, or they’ve done a deal to monetise the most natural part of their business while they think about the avenues they’re truly interested in pursuing. It’s akin to having a field of lavender and making a deal with local photographers to let them take pictures, all the while trying to figure out what you really want to do with all that crop.
I could be over-complicating things, an activity that is a favourite of mine as many an ex-girlfriend will attest. Apple CEO Steve Jobs is famous for saying he had little interest in a feature, such as video on an iPod, before revealing it the next quarter. I can’t help but feel the web is so eager to answer Twitter’s revenue question for them that they’ve jumped on the first clue that appeared and cried “Case closed!”
Call me paranoid, this one stays open in my book.
On the road again October 29, 2009
Posted by David Gillespie in branding, intent, marketing, philosophy, work/life.Tags: Amazon Kindle, British GQ, Heidi Klum, Jack Kerouac, Lynne Truss, Mark Earls, Public transport
3 comments

- Cover of On The Road
I have had Jack Kerouac’s On The Road given to me a gift to keep at least three times. I imagine some combination of traits my friends spotted in me (wannabe-philosopher mixed with restless-and-easily-distracted) focused their attention on this book. When people visit, they remark on the copies that line my shelf:
“You liked it enough to buy it twice?”
“No. I ignored it long enough to be given another.”
This is not about that book though. This is about perception (and a little intent).
Your friend and mine Mark Earls referenced a piece from Lynne Truss in the UK’s Sunday Times in which she states:
…I like to see what other people are reading on the bus or the train; how far they’ve got; whether they’re enjoying it. It seems to me that such information needs to be public for the good of us all and I’m sad to think of reading in public places ultimately becoming so private…
Lynne was lamenting the arrival of E-Readers and the disappearance of actual book and magazine covers from the parks and cafes and public transport systems of the world, along with the loss of a shared look or a fleeting conversation about the work at hand.
Lynne Truss’ worry stems from the removal of social identifiers in public spaces; it seems we don’t just judge a book by its cover, but the reader as well. I smile whenever I see another grown-up reading Harry Potter in public, because I remember being consumed by those books and also embarrassed to have them out in public without an 8 year old in sight. We use these things (and clothes, iPods, cars and holidays) to signal via the perceptions we assume others will have. My intent given my office wardrobe today of boho-cardigan and falling apart at the seams (but limited edition John Varvatos-collaboration) Converse sneakers, is to signal something true about myself; unfortunately that truth is little more than the clothing equivalent of the never opened copies of Kerouac’s masterpiece, or as I wrote in Everyone 2.0, you’re unique.
Just like everyone else.
I have friends (they shall remain nameless because I love them dearly) who have taken great pleasure in displaying tomes they have conquered in the name of enlightenment. These friends drew more pleasure from others seeing they had read (or at least bought) the appropriate books than perhaps they did from the work itself. On The Road is a book a selection of my friends feel I am supposed to have read, and as anyone who knows me will tell you, something someone says I am supposed to do instantly defaults to the thing I am least likely to do. Their intent is to help me appear a culturally astute and well-rounded individual; my intent is the equally pretentious attempt to thumb my nose at convention simply for the sake of it.
Now, my favourite magazine is British GQ as its collection of columnists is a veritable who’s who of the UK’s newspapers. They are regularly funny and insightful and it pains me when the publisher stoops to putting a scantily clad woman on the front cover, partly because the writing is better than that suggests but also because I then feel the need to explain to others, much as the joke about Playboy goes, “I read it for the articles.” Perception reveals, or so we would assume, intent. Perception is also said to be reality, and so given the option of tangling with the looks I imagine women might give me on the subway in the mornings, I opt for Wired and instead leave Heidi Klum in her various states of undress on my coffee table for next Sunday (sorry dear, you know how it is).
Back to the Kindle, on one hand I like where we’re heading as I could potentially just read A.A. Gill’s column without wondering if someone’s nipple is slipping out on the other side for the rest of the train to see.
On the other hand I’m envisioning a birthday not too long from now, where a gift arrives as a download along with a note “Didn’t see it in your “Read Items” list on Amazon and thought to myself David is supposed to have read books like this!!“
The identifiers are perhaps moving out of the physical world in some ways, I doubt however this will have much impact on the intentions we have for everyone else’s lives.
Commented on “A VC” October 26, 2009
Posted by David Gillespie in Uncategorized.add a comment
Shana,
Thanks so much for your thoughts. The point on McLuhan is one I’ve been wrestling with for a while. I got a great comment from Rob Long on this. Rob works in Hollywood, and his perspective was that we’re slowly coming full circle back to being around the campfire. Now maybe that is more semantics than reality, but I do think given the ubiquity of media, we’re living in a very different world to the one McLuhan occupied. I’m not proposing moving beyond his thoughts for the sake of it (indeed I have a lot of his stuff still to work through), but I think it is an idea worth grappling with.
I’m going to be pondering your comment for the rest of the day… =]
Originally posted as a comment
by davidgillespie
on A VC using DISQUS.
Everyone wants to be the man at the top (Commented on “Howard Lindzon”) October 26, 2009
Posted by David Gillespie in philosophy, storytelling, strategy.Tags: Apple, Howard Lindzon, Microsoft, Personal computer
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The conversation taking place around the web about Digital Strangelove is truly blowing my mind. All I wanted to do was move the conversation forward a little, the fact so many people have taken the time to work through it, comment on it, think about it and share it means the absolute world, and it’s great getting to visit a bunch of new blogs and engage with different audiences I would never have had the chance to find out about.
Below is a response I wrote to one post in particular on Howard Lindzon’s blog to an anonymous comment that had said (and I paraphrase) “The ultimate goal is to give people what they NEED”, to which I responded:
“Name” – appreciate your thoughts. And for saying I was smart, I wish my high school teachers could see! ;]
I would suggest the ultimate goal is not to give people anything, except for an easier way to spread their own message. It is entirely unquantifiable, but I would love to know how many people with no prior experience just had a stab at recording some music because of how easy it was to use Garage Band.
At the end of the day, I don’t think you should aim to give your customer something meaningful, you should create an environment where they can give something meaningful to you. To use the Apple/Microsoft example, MS is launching a campaign for Win7 based around having listened to its users, whereas I believe it is arguable Apple’s platform tries to facilitate being able to listen to each other. A subtle but crucial difference.
Now, off to find a cushy job in a Think Tank!
(Written, for the record, on a PC. With a Mac to my left.)
Originally posted as a comment
by David Gillespie
on Howard Lindzon using DISQUS.
The Think Tank comment was due to a wry observation on the part of the poster than I had taken so many slides to say something they thought was blatantly obvious. Maybe they’re right, though other comments had come in stating how concise it was.
Each to their own.
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There’s so much talk about platforms – Facebook-this, Twitter-that, more specific but no better than loose conversations about blogging or podcasts. I overheard someone say “It’s OK, there’s a slide on Twitter in the client deck”, which stopped me in my tracks. These tools are not the kinds of things that make sense when being described; who in their right mind would want to tolerate 140-character updates among a sea of people you barely knew? It in no way describes the vibrancy of using Twitter, nor the opportunities inherent in it.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=7f7449e0-df17-40c2-91b5-56422e63ff84)
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